Trends: How Businesses are Changing their Corporate Responsibility
March 31, 2010 Leave a comment
A recent two-part article by Fast Company blogger Alice Korngold includes trends and predictions about how businesses are changing their corporate responsibility. Here is a small sample of the useful information you’ll find by reading the article:
“Three interrelated predictions: First, we will see the continued growth of what I call the empathy economy, which puts a premium on people over short-term profits. Second, digitally empowered consumers will demand corporations have purpose–ethical business models. Finally, my recent trips to Asia suggest that China, a rapidly growing consumer market with an enormous need for accountability, presents a huge opportunity for companies to develop ethical brands that consumers can trust.”
Devin Stewart, Director, Global Policy Innovations, Carnegie Council, quoted in Fast Company article “CSR 2010 Resolutions and Predictions.”
Your competitors and your peers are making changes now to respond to these trends. Key business leaders share what you’ll need to do to stay competitive in this two-part article.