Leadership and…the Social Media Context

Did you ever feel overwhelmed by the enormity of the social media venues? Unsure which ones to embrace in your business? The conversation prism (brought to you by Brian Solis and JESS3)  is a graphic that depicts the scope of social media and online conversations. It’s a tool that provides a much-needed context for businesses seeking to understand and utilize social media in order to reach today’s consumer.

The Conversation Prism represents that opportunity to proactively survey the landscape to pinpoint relevant dialogue, prioritize participation strategies, and create an engagement hierarchy and org chart.


About Linda Fisher Thornton
Author of 7 Lenses, Speaker, Bringing Out the Best in People and Organizations Through Proactive Ethical Leadership, CEO Leading in Context, 2014 Top 100 Thought Leaders in Trustworthy Business Behavior, Adj. Assist. Prof. of Ethics and Leadership, UR SPCS

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