Greenwashing: Pretending to be Environmentally Responsible

Greenwashing is the unethical practice of making companies and their products appear to be more environmentally responsible than they really are. Consumers are not particularly patient with companies found to be practicing greenwashing. They perceive it as an abuse of their trust and a violation of the customer relationship.

Business leaders can determine whether or not their products are pretending to be more environmentally responsible than they really are, and then either change the product advertising to match the truth or improve the product and the company to match the advertising.

Getting Educated About the Unethical Practice of Greenwashing

Greenwashing Report 2009  sinsofgreenwashing.org

“Greenwashing: Know When a Company is Green and When it’s Just Good at Green Imaging?”   howstuffworks.com

“Greenwashingindex.com Teaches Consumers How to Spot Greenwashing”  howstuffworks.com

 


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For more, see Linda Fisher Thornton’s book 7 Lenses and the 21 Question Assessment: How Current is My Message About Ethics?

7 Lenses is a Bronze Axiom Business Book Award Winner in Business Ethics41cEVx-Tu4L._SY344_BO1,204,203,200_
2014  Bronze Axiom Business Book Award Winner 
About 7 Lenses
 
 
Info@LeadinginContext.com  @leadingincontxt  @7Lenses

© 2010 Leading in Context LLC 

About Linda Fisher Thornton
Leading a movement to help leaders and organizations Unleash the Positive Power of Ethical Leadership™, Linda is CEO of Leading in Context, a 2014 Top 100 Thought Leader in Trustworthy Business Behavior and author of 7 Lenses (foreword by Stephen M. R. Covey).

2 Responses to Greenwashing: Pretending to be Environmentally Responsible

  1. Pingback: The Unethical Practice of Greenwashing | Ciaoblue

  2. Pingback: The Unethical Practice of Greenwashing

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