Greenwashing: Pretending to be Environmentally Responsible
September 22, 2010 1 Comment
Greenwashing is the unethical practice of making companies and their products appear to be more environmentally responsible than they really are. Consumers are not particularly patient with companies found to be practicing greenwashing. They perceive it as an abuse of their trust and a violation of the customer relationship.
Business leaders can determine whether or not their products are pretending to be more environmentally responsible than they really are, and then either change the product advertising to match the truth or improve the product and the company to match the advertising.
Getting Educated About the Unethical Practice of Greenwashing
Greenwashing Report 2009 sinsofgreenwashing.org
Linda Fisher Thornton, Owner Leading in Context LLC LeadinginContext™.com twitter: @leadingincontxt™