Greenwashing: Pretending to be Environmentally Responsible

Greenwashing is the unethical practice of making companies and their products appear to be more environmentally responsible than they really are. Consumers are not particularly patient with companies found to be practicing greenwashing. They perceive it as an abuse of their trust and a violation of the customer relationship.

Business leaders can determine whether or not their products are pretending to be more environmentally responsible than they really are, and then either change the product advertising to match the truth or improve the product and the company to match the advertising.

Getting Educated About the Unethical Practice of Greenwashing

Greenwashing Report 2009  sinsofgreenwashing.org

“Greenwashing: Know When a Company is Green and When it’s Just Good at Green Imaging?”   planetgreen.com

“Greenwashingindex.com Teaches Consumers How to Spot Greenwashing”  planetgreen.com

Linda Fisher Thornton, Owner                                                                                    Leading in Context LLC   LeadinginContext™.com                                                                                                  twitter: @leadingincontxt™