Social Media for “Good”

Joining the Social Media Information Wave

In the post Leaders and Social Media: 5 Reasons to Engage I gave 5 compelling reasons to join the social media information wave.

  1. Not Embracing Social Media is a Risk
  2. Social Media Helps us Adapt
  3. The Newest Information is Shared There Freely First
  4. It’s a Learning Connection to the “Global Brain”
  5. It’s a Hub Connecting You to the Meaningful Information You Need
  Leaders and Social Media: 5 Reasons to Engage Linda Fisher Thornton, Leading in Context Blog
These 5 reasons to engage in social media describe how social media can benefit us as leaders who are learning in complex times, but that’s only one perspective on the benefits of the social media connection.
In this post I’ll explore some of the ways social media can be used for “good.”

Connecting For Good
How can social media help us help others? How does it change how we think about marketing? How is social media pushing marketing to become more service-oriented?
Here are 5 ways that social media helps us help others and change the world.
5 Ways Social Media Can Be Used for “Good”
1.  It connects and mobilizes people to create positive change locally, regionally and globally
2.  It allows free sharing of information and advice that helps others solve complex problems
3.  It changes business marketing – with so many messages out there, the new “marketing” looks
      more like adding value and providing free services to demonstrate what your company can do
4.  It fosters fast, connected, global networks of diverse thinkers who are interested in a topic,
      allowing them to more quickly solve problems that cross geographic and political boundaries
5.  It enables anyone with a cause to start a movement to right a wrong, educate others and
     change the world for good.
These books and articles will help you learn more about ways to use social media for “good.”

9 Social Media Uprisings That Sought to Change the World in 2011  Zoe Fox,

How Social Media Really Can Produce Social Change Stephanie Myers,

10 Ways to Change the World Through Social Media Max Gladwell,

Twitter for Good: Change the World One Tweet at a Time Book by Claire Diaz-Ortiz

Can NonProfits Use Pinterest to Change the World? kellis,

Is Youtility the Future of Marketing? Jay Baer,

The Networked NonProfit Book by Beth Kanter and Allison Fine

Social Media for Social Good: A How to Guide for Non-Profits Book by Heather Mansfield


For more, see new book 7 Lenses and the 21 Question Assessment: How Current is My Message About Ethics?

7 Lenses is a Bronze Axiom Business Book Award Winner in Business Ethics41cEVx-Tu4L._SY344_BO1,204,203,200_
2014 Axiom Business Book Award Winner 
About 7 Lenses  @leadingincontxt  @7Lenses

© 2012 Leading in Context LLC 

About Linda Fisher Thornton
Linda Fisher Thornton is Founder and CEO of Leading in Context, and author of the award-winning book 7 Lenses. She teaches as Adjunct Assoc. Prof. for University of Richmond SPCS. She is leading a movement to help leaders and organizations Unleash the Positive Power of Ethical Leadership.

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