Social Media for “Good”

Joining the Social Media Information Wave

In the post Leaders and Social Media: 5 Reasons to Engage I gave 5 compelling reasons to join the social media information wave.

  1. Not Embracing Social Media is a Risk
  2. Social Media Helps us Adapt
  3. The Newest Information is Shared There Freely First
  4. It’s a Learning Connection to the “Global Brain”
  5. It’s a Hub Connecting You to the Meaningful Information You Need
  Leaders and Social Media: 5 Reasons to Engage Linda Fisher Thornton, Leading in Context Blog
These 5 reasons to engage in social media describe how social media can benefit us as leaders who are learning in complex times, but that’s only one perspective on the benefits of the social media connection.
In this post I’ll explore some of the ways social media can be used for “good.”
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Connecting For Good
How can social media help us help others? How does it change how we think about marketing? How is social media pushing marketing to become more service-oriented?
Here are 5 ways that social media helps us help others and change the world.
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5 Ways Social Media Can Be Used for “Good”
1.  It connects and mobilizes people to create positive change locally, regionally and globally
2.  It allows free sharing of information and advice that helps others solve complex problems
3.  It changes business marketing – with so many messages out there, the new “marketing” looks
      more like adding value and providing free services to demonstrate what your company can do
4.  It fosters fast, connected, global networks of diverse thinkers who are interested in a topic,
      allowing them to more quickly solve problems that cross geographic and political boundaries
5.  It enables anyone with a cause to start a movement to right a wrong, educate others and
     change the world for good.
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Resources
These books and articles will help you learn more about ways to use social media for “good.”

9 Social Media Uprisings That Sought to Change the World in 2011  Zoe Fox, Mashable.com

How Social Media Really Can Produce Social Change Stephanie Myers, TriplePundit.com

10 Ways to Change the World Through Social Media Max Gladwell, MaxGladwell.com

Twitter for Good: Change the World One Tweet at a Time Book by Claire Diaz-Ortiz

Can NonProfits Use Pinterest to Change the World? kellis, GlobalGiving.org

Is Youtility the Future of Marketing? Jay Baer, ConvinceandConvert.com

The Networked NonProfit Book by Beth Kanter and Allison Fine

Social Media for Social Good: A How to Guide for Non-Profits Book by Heather Mansfield

Linda Fisher Thornton is CEO/Owner of Leading in Context LLC, a leadership development firm helping business leaders lead responsibly in a complex world.  She is also Adjunct Assistant Professor of Leadership for the University of Richmond School of Professional and Continuing Studies.

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About Linda Fisher Thornton
Author of 7 Lenses, Speaker, Bringing Out the Best in People and Organizations Through Proactive Ethical Leadership, CEO Leading in Context, 2014 Top 100 Thought Leaders in Trustworthy Business Behavior, Adj. Assist. Prof. of Ethics and Leadership, UR SPCS

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