5 Powerful Trends in Ethical Consumerism

20131120_112448By Linda Fisher Thornton

Customers are not separate from businesses any more – they are becoming part of the fabric of organizations in ways that meet their very specific needs. This week I describe 5 powerful trends in ethical consumerism that are changing the rules of business. To keep up with these trends, leaders will need a heightened level of ethical awareness and the ability to think ethically on many levels.

1. Customers want companies to build ethics into their brands.

 “In the pursuit of the nirvana that is GUILT-FREE CONSUMPTION, consumers are looking for brands to make SACRIFICES (so they don’t have to).”

Trendwatching.com Report Brand Sacrifice, October 2014

2. Customers are increasingly involved in brand marketing and promotion.

“Your consumer is your marketer.” 

PBS Frontline, Generation Like

3. Customers expect companies to care not just about their well-being, but also about society and the planet.

“Growing numbers of consumers can no longer escape an awareness of the damage done by their consumption: to the planet, society, or themselves.”

7 Consumer Trends to Run With in 2014, Trendwatching,com

 

4. Customers don’t want to be “talked at.” They want a deeper connection. Empathy is what customers crave.

“In 2014 we’ll hear more executives talk about the need to build empathy for customers…”

Bruce Temkin, Temkin Group, 14 Customer Experience Trends For Marketing 2014 at dmnnews.com

 

5. Customers are increasingly focused on health and well-being and seek companies and products that care.

“Many are aware that healthy eating can improve quality of life and extend longevity. Also, many are discovering food sensitivities and are looking to purchase “free from” products.”

The Top 10 Global Consumer Trends For 2014, Euromonitor International

 

These are powerful consumer trends that will drive business success in 2015 and beyond. This is the terrain of business leadership future, and it requires heightened ethical awareness and proactive ethical leadership. Get ready for business conversations that integrate ethics into all aspects of product development, customer service, marketing and leadership.

Business is changing. Let us know how Leading in Context can help you prepare. Info@LeadinginContext.com
 

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Want To Thrive in Leadership Future? Tether Yourself To Values

ethical values

By Linda Fisher Thornton

It would be “easy […] for organizations and leaders to become frozen by the magnitude of the changes under way” (McKinsey & Co., Management Intuition For the Next 50 Years). Success in future leadership requires being nimble and adaptive, flexing with constant change, and being ready for anything. 

How should we stay grounded as we avoid crises and manage our way through a maze of increasing expectations?

Without  a place to stand where we know what we believe, without a center to which we can return, we are adrift and at risk from the strong winds of short-sighted opportunism and unethical leadership.

Our center needs to be firmly grounded in values.

Without attaching ourselves to ethical values, we risk being swept toward the next shiny, compelling opportunity that presents itself (but is ethically the wrong thing to do).

We are assaulted with information (overloaded doesn’t begin to describe it) and desperately searching for meaning. 

To thrive as leaders in this unpredictable future, we need to create meaning for ourselves and those we lead in the form of ethical values. Those values which we hold tightly will guide us as we make difficult decisions. They will help us avoid mistakes.

Values will guide us and those we lead through difficult times. 

Without ethical values to guide us, we can forget who we are creating value for, and what our responsibilities are to our constituents. To thrive in leadership future, we need to tether ourselves to ethical values and hold on for dear life as the storm rages on.

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We believe that ethics, integrity and trust are critical to our success.

…But what are we doing to clarify them, to tether our work to them, to teach our organizations how to apply them?

…Are we doing enough?

 

7 Lenses™ Workshops Engage Organizational Leaders in Learning:

  • what it really means to lead with “integrity”
  • how to center daily work in ethical values
  • what is means to be morally aware and ethically competent
  • how to lead in ways that bring out the best in others
  • how to use clear ethical thinking and decision-making
  • how to build lasting trust
  • how doing all of the above transforms organizational results

Scheduling Now for 2015:  Info@LeadinginContext.com

 …Are we doing enough?

 

 

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2014  Bronze Axiom Business Book Award Winner 
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© 2014 Leading in Context LLC 

Global Sentiment About Taking Responsibility

Ethics is GlobalBy Linda Fisher Thornton

We are beginning to “get the picture” globally that ethical responsibility includes much more than meeting minimum standards and avoiding fines and penalties.  These quotes from recent global surveys reflect the current sentiment about what it means to take responsibility in a global society:

1. Do More Than Meet the Minimum Standards

“91% of global consumers believe that companies must go beyond the minimum standards required by law to operate responsibly.”

Cone Communications/Echo Global CSR Study, May 2013

2. Use the Highest Integrity and Engage Employees

“Underperforming on high priorities: Engagement and Integrity, Business Importance versus Business Performance in 16 Trust Drivers – Global.”   

Edelman Trust Barmometer 2014 Annual  Global Study

3. Increase Profits and Improve Economic and Social Conditions

“84% believe a company can take specific actions that both increase profits and improve the economic and social conditions in the communities where it operates.”

Edelman Trust Barometer 2014 Annual Global Study

4. Take Care of the Planet and Society

“In a global survey of 30,000 consumers, 72% of people said that business is failing to take care of the planet and society as a whole.”

Accenture and Havas Media quoted in Trendwatching.com report Brand Sacrifice, October 2014

These surveys reflect increasing expectations for business leaders  – the expectations that we take responsibility well beyond managing our own Profits, to also improve life for People, support the success of Communities and protect the Planet. Profits and Corporate Social Responsibility are no longer seen as mutually exclusive ideals. 

Related Stories:

What is Integrity? Beyond “I’ll Know it When I See It”

Full Accountability For Ethics – The New Normal

522For more, see new book 7 Lenses and the 21 Question Assessment: How Current is My Message About Ethics?

7 Lenses is a Bronze Axiom Business Book Award Winner in Business Ethics41cEVx-Tu4L._SY344_BO1,204,203,200_
2014  Bronze Axiom Business Book Award Winner 
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© 2014 Leading in Context LLC 

 

What is Integrity? Beyond “I’ll Know It When I See It”

20140821_143302By Linda Fisher Thornton

During the recent 2014 NeuroLeadership Summit, Jamil Zaki (an Assistant Professor of Psychology at Stanford) talked about an interesting experiment the Stanford Neuroscience Lab did. The team took a large number of Fortune 100 statements of company values and generated a word cloud from them to see which word would appear most often. Which word was it? Integrity was the most frequently used word. This experiment reveals a general agreement that integrity is important, but what exactly does it mean? People may understand it in very different ways.

The word integrity evolved from the Latin adjective integer, meaning whole or complete.[3] In this context, integrity is the inner sense of “wholeness” deriving from qualities such as honesty and consistency of character. As such, one may judge that others “have integrity” to the extent that they act according to the values, beliefs and principles they claim to hold.

Wikipedia, Definition of Integrity

Following this definition, integrity is the alignment of our thoughts, actions and words with our personal values.  The tricky thing about integrity in organizations is that integrity is partly internal (what we think) and partly external (what we say and do).

When we demonstrate integrity, what we think, say and do are all aligned. But aligned with what?

I think that something that many organizations include in the concept of “integrity” is good moral character. People with good character would be morally aware and ethically competent. This leads me to ask some important questions:

Do your leaders know which values you want them to act on when they “Use the highest integrity in all that they do?”

Do they know what those values look like?

Do they know how to honor them while balancing the needs of multiple stakeholders?

Without clarity about the ethical values we should honor in our work, integrity is individually interpreted, based on the personal values of each leader. To help them lead ethically at a high level, though, we need to answer a deeper question  – “Which ethical values should we uphold in what we think, say and do?”

Are your leaders crystal clear about which ethical values are most important to your organization?

If your leaders are all perfectly clear about which high level ethical values to uphold and how to demonstrate them, you are probably incorporating complexity into your leadership development. You are also probably providing leaders with the level of detail about ethical values that they need to navigate through information overload, constant change and demands from multiple stakeholders. If not, you may be rolling the dice by taking an “I’ll know it when I see it” approach to ethics.

Follow the Leading in Context Blog for weekly posts that help you Unleash the Positive Power of Ethical Leadership™

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For more, see 7 Lenses  and the related 21 Question Assessment: How Current is My Message About Ethics?

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2014  Bronze Axiom Business Book Award Winner 
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© 2014 Leading in Context LLC 

 

3 Factors That Numb Ethics Efforts (And 3 That Energize Them)

2013-08-06 18.38.33

By Linda Fisher Thornton

To build a strong ethical culture, leaders should take a positive, preventive approach to ethics. That would include communicating clear ethical values and expectations and quickly stopping any unethical behavior. But those things are not enough by themselves. There are cultural factors that either enable our prevention efforts or disable them. Understanding these factors helps us build an ethical culture. Here are three enabling factors (that support proactive ethics) and three numbing factors (that disable our proactive ethics efforts).

Numbing Factors

Numbing factors act as an ethical dampening field, disabling the natural systems that would prevent and identify ethical risks. The presence of any of these factors numbs people to proactive ethics, and makes it harder for people to want to protect the organization’s ethical reputation.

NUMBING FACTORS 

Ethical Incompetence 

Lack of Trust

Fear (Often Generated By Leaders Using Negative Interpersonal Behaviors)

Enabling Factors

Enabling factors act as ethical boosters, fueling the natural systems that prevent  and identify ethical risks. The presence of any of them boosts the organization toward proactive ethics, and makes it easier to prevent ethical problems from happening.

ENABLING FACTORS 

Proactive Values-Based Leadership

Trust-Building (Including Showing Respect and Care)

“Safe Space” to Talk About Ethical Issues

Which Way is Your Organization Headed?

By cultivating enabling factors, you are setting the stage for the team to work together, actively protecting the organization’s ethics. If you have numbing factors within your organization, be aware that the dampening field that they create will reduce the effectiveness of your positive ethics efforts. 

“Ethical culture” is a complex system. To support the health of the system, maximize enabling factors and eliminate numbing factors.

 

Follow the Leading in Context Blog for weekly posts that help you Unleash the Positive Power of Ethical Leadership™

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For more, see 7 Lenses  and the related 21 Question Assessment: How Current is My Message About Ethics?

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2014  Bronze Axiom Business Book Award Winner 
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© 2014 Leading in Context LLC 

Trust-Building Requires Trust-Giving

By Linda Fisher Thornton

Good leaders intentionally build trust. They build it through everyday words and actions. They build it by demonstrating that they can be trusted. They also build it when they extend trust to others. Some leaders wait for people to prove themselves before they trust them, but trust is reciprocal.

 Trust-building requires trust-giving. 

Are you reaching out? Or are you waiting for your employees to have a “perfect” record before trusting them? Today I am sharing a fictional letter from an employee who doesn’t feel trusted by her manager. As you read this “Dear Manager” letter, see if you can empathize with the employee who doesn’t feel that she is being trusted enough.

Dear Manager Letter

We are the beacons of trust in our organizations. If we want to create productive high-trust workplaces, we must start with ourselves, remembering that what we do, others will follow. The longer we wait to trust, the longer we’ll have to wait to be trusted in return.

 

Follow the Leading in Context Blog for weekly posts that help you Unleash the Positive Power of Ethical Leadership™ 

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For more, see 7 Lenses (foreword by Stephen M. R. Covey) and the related 21 Question Assessment: How Current is My Message About Ethics?

7 Lenses is a Bronze Axiom Business Book Award Winner in Business Ethics41cEVx-Tu4L._SY344_BO1,204,203,200_
2014  Bronze Axiom Business Book Award Winner 
About 7 Lenses
 
 
Info@LeadinginContext.com  @leadingincontxt  @7Lenses

© 2014 Leading in Context LLC 

7 Definitions of “Good” (Why We Disagree About Ethics)

20140828_072156

By Linda Fisher Thornton

Why is it so difficult to agree on the right thing to do? One of the reasons we may not agree is that each of us may be using a different definition of what is “good.” Here are 7 different interpretations of what is ethically good, based on the framework in 7 Lenses: Learning the Principles and Practices of Ethical Leadership (2013). Which ones are you using in your leadership?

© 2013 Leading in Context LLC

© 2013 Leading in Context LLC

1 – Profit

Using the Profit Lens, we see what is “Good” in a money sense. Good means what is good for economic growth, good for income growth, and good for organizational growth.

2 – Law

Using the Law Lens, we see what is “Good” in a legal sense. Good means following all laws and regulations.

3 – Character

Using the Character Lens, we see what is “Good” in a morally grounded sense. Good means demonstrating character and integrity, and showing a high degree of moral awareness.

4 – People

Using the People Lens, we see what is “Good” for people’s well-being. Good means supporting people’s success and bringing out their best.

5 – Communities

Using the Communities Lens, we see what is “Good” for the health and well-being of communities. Good is what supports thriving families and provides needed community services.

6 – Planet

Using the Planet Lens, we see what is “Good” for the planet and nature. Good means protecting plants, wildlife and natural lands, and treating the planet and ecosystems that we depend on for our lives with care.

7 – Greater Good

Using the Greater Good Lens, we see what is “Good” in the broadest sense, at the highest level, for the longest-term. Good is what creates a peaceful, global society where people can thrive.

Which of these 7 Lenses do you use in your daily leadership? Hint: They’re all important for intentional ethical leadership.

 

Follow the Leading in Context Blog for weekly posts that help Unleash the Positive Power of Ethical Leadership™ 

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For more, see 7 Lenses (foreword by Stephen M. R. Covey). This practical guide to the future of ethical leadership takes us well beyond the triple bottom line to 7 different perspectives on ethical leadership, and provides 14 Guiding Principles that help us honor them all in daily leadership.

21 Question Assessment Based on the 7 Lenses™ Framework: How Current is My Message About Ethics?

7 Lenses is a Bronze Axiom Business Book Award Winner in Business Ethics41cEVx-Tu4L._SY344_BO1,204,203,200_
2014  Bronze Axiom Business Book Award Winner 
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© 2014 Leading in Context LLC 

“Hearing” All Stakeholders (Even When They’re Not in the Room)?

Silent Stakeholders

By Linda Fisher Thornton

A quiet group of stakeholders is being considered in leadership conversations. They can’t weigh in on major decisions, but they have a lot at stake in the decisions that get made. They are silent stakeholders, and the decisions we make in our meetings every day affects them directly.

These silent stakeholders include consumers who expect to have their interests and their safety protected. They are current and future employees who want to work for ethical companies that care.  They are communities and ecosystems that need protecting to ensure our healthy and successful future. Are we considering their needs when they aren’t in the room? Are we hearing them?

Ethical leadership includes proactively doing good and preventing harm. Our responsibility to do that extends to silent stakeholders – people who can’t speak up in protest when we’re about to make a bad decision that affects them.

Business leaders are increasingly expected to demonstrate care for stakeholders who are not in the room. 

With so many ethical scandals in the news, consumers have become quite aware of risks. They are more actively protecting their interests, even though they are not invited into the closed meetings where decisions that affect their health and safety are made.

Considering Our Impact on Silent Stakeholders

Leaders who think long-term and seek to minimize harm broadly consider all stakeholders, including those who are not in the room.

At our best, we demonstrate care for all constituents, all the way up and down the line.

As you consider these questions, keep in mind that ethical leaders recognize and honor their responsibilities to all constituents, including those who are not in the room.

  • What will be the effect of this decision on the end user?
  • What will be the long-term impact of this decision on the environment, communities and ecosystems?
  • How will those who cannot speak for themselves (but need our care) be affected by this decision?

 

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For more, see new book 7 Lenses and the 21 Question Assessment: How Current is My Message About Ethics?

7 Lenses is a Bronze Axiom Business Book Award Winner in Business Ethics41cEVx-Tu4L._SY344_BO1,204,203,200_
2014  Bronze Axiom Business Book Award Winner 
About 7 Lenses
 
 
Info@LeadinginContext.com  @leadingincontxt  @7Lenses

© 2014 Leading in Context LLC 

Critical Roles of the (Ethical) CEO

When-we-intentionally

By Linda Fisher Thornton

There have been many stories about unethical CEOs in the news, but not as many about the good ones. That’s a shame, because the ethical CEO is a positive powerhouse – devoted to serving employees, customers, and communities. I thought it would be helpful to describe some of the critical functions of the ethical CEO that enable organizational success. Intentionally investing in these roles creates the kind of workplaces that attract top employees and devoted customers. 

Critical Roles of the (Ethical) CEO

Ethical Leadership Role Model

High Level Trust-Builder

Champion For Ethical Values

Ethical Prevention Advocate

Highest Leader Accountable For Ethics

Accountability Consistency Monitor

Ethics Dialogue Leader

Ethical Decision-Making Coach

Ethical Culture Builder

There are many other things that CEOs do besides the roles listed here, but these are particularly important for creating ethical high-trust cultures. The ethical CEO knows these roles should never be ignored when other pressures loom. The reason? Investing in these roles every day (while doing other things) greatly reduces the need for handling crises later.

Ethical CEOs know that ethical prevention, open dialogue and intentional trust-building are keys that unlock great organizational performance. Besides that, it’s much easier to help leaders wrestle with ethical problems in real-time than it is to clean up messes when there is a visible ethical mistake.

Don’t leave organizational ethics to chance.  Ethical cultures need these roles, and the best ethical CEOs tackle them earnestly. Are these roles included in the CEO’s job description in your organization?

 

522For more, see new book 7 Lenses and the 21 Question Assessment: How Current is My Message About Ethics?

7 Lenses is a Bronze Axiom Business Book Award Winner in Business Ethics41cEVx-Tu4L._SY344_BO1,204,203,200_
2014  Bronze Axiom Business Book Award Winner 
About 7 Lenses
 
 
Info@LeadinginContext.com  @leadingincontxt  @7Lenses

© 2014 Leading in Context LLC 

5 Reasons Ethical Culture Doesn’t Just Happen

EthCultureBy Linda Fisher Thornton

Don’t assume that an ethical culture will just happen in your workplace. Even if you are a good leader, ethical culture is a delicate thing, requiring intentional positive leadership and daily tending. It requires more than good leadership, more than trust building, and more than good hiring.

Why does building an ethical culture require so much more than good leadership? Ethical culture is a system of systems, and just putting in good leadership, trust-building and good hiring doesn’t make it healthy.

Managing people systems requires that we pay just as much attention to what we “take out” as what we “put in.”

Just dealing with obvious ethics lapses won’t ensure that they don’t happen again, and fixing them won’t build an ethical culture. Building an ethical culture requires that we both “put in” ethical values and “take out” negative behaviors that erode trust. Culture is subtle, and we must be just as careful with “unspoken rules” as we are with “corporate messages.” 

Here are 5 reasons why ethical culture doesn’t just happen, followed by a 10 minute podcast with proactive strategies for building an ethical culture.

5 Reasons Ethical Culture Doesn’t Just Happen 

1. Ethical culture is a human performance system that must align across multiple functions.

2. Ethical culture depends on consistent messages about ethics across the organization and a safe space to talk about grey areas not covered by corporate values and ethics codes.

3. Ethical culture requires zero tolerance for abusing situations for personal gain, and quick correction of behaviors that fall outside of expected values and behavior.

4. Ethical culture requires trust, and must be built on a high foundation of positive values (respect, care, sustainability), not on a low foundation of compliance with laws.

5. Ethical culture requires that every member of every team be held accountable for living out ethical decision-making and ethical behavior. No exceptions.

I was recently interviewed on Federal News Radio “In Depth With Francis Rose” about strategies for developing an ethical culture.  Key points raised in that conversation are important for all leaders. For more detail about ethical culture building, listen to the full 10 minute interview.

There’s another important variable that makes building an ethical culture tricky – it requires a learning mindset. Making ethical choices in a global society requires high level thinking, and we must approach it as a long-term learning process. We must avoid the easy temptation to look for a quick fix, because linear problem-solving never fixes a broken system.

522For more, see new book 7 Lenses and the 21 Question Assessment: How Current is My Message About Ethics?

7 Lenses is a Bronze Axiom Business Book Award Winner in Business Ethics41cEVx-Tu4L._SY344_BO1,204,203,200_
2014  Bronze Axiom Business Book Award Winner 
About 7 Lenses
 
 
Info@LeadinginContext.com  @leadingincontxt  @7Lenses

© 2014 Leading in Context LL

Is Your Leadership Net Positive?

By Linda Fisher Thornton

Generating an intentional positive ethical impact is the successful ethical leadership of the future, and it’s already here. The Forum For the Future describes it as net positive leadership – making a positive contribution to society and leaving things better than we found them. This commitment represents a higher level of ethical leadership than just preventing harm – we are preventing harm and adding value.

“The ambition of business has to change. From doing less harm to becoming net positive.”

Net Positive: A new way of doing business, A Report by the Forum For the Future, World Wildlife Fund and The Climate Group.

The net positive leadership concept is a natural extension of our changing awareness of the purpose of leadership. In the recently published book 7 Lenses, I describe how our understanding of the purpose of leadership has evolved over time from transactions to service and more recently to the greater good.

Fully-honoring-the (1)

In The Guardian article “Can a business really be net positive, and if so, how do we judge success?” Oliver Balch writes that “Any movement needs its champions, and net positive boasts a coterie of early cheerleaders, including Kingfisher and IkeaCoca-ColaRio Tintoand BT (on carbon).” As business leaders embrace the net positive movement, Oliver explains, they may discover that it is difficult to tackle becoming net positive in every aspect of the business at once – leaders in the net positive movement start with one area that is pivotal to their brand. 

There is the danger that some companies will promote their net positive progress in one area of the business while causing harm in other areas. As explained by Steve Downing in “How net positive could turn out to be net negative” “practitioners of net positive should confront the negatives in their policies and make them part of their story.” 

An ethics award and an ethics violation don’t net out to equal good ethics. One area of positive impact and one area of harm do not add up to net positive business.

“Net Positive” gives us new terminology for understanding the positive impact of our leadership. While it will be challenging to implement, it provides us with a stretch goal that will make our leadership more impactful. 

There is a very human side to the net positive equation that includes enhancing people’s lives and helping them grow. Take a moment to think about your daily leadership. Would the people and groups you lead describe it as “Net Positive?”

 

522 For more, see Linda’s book 7 Lenses and the 21 Question Assessment: How Current is My Message About Ethics?

7 Lenses is a Bronze Axiom Business Book Award Winner in Business Ethics41cEVx-Tu4L._SY344_BO1,204,203,200_
2014  Bronze Axiom Business Book Award Winner 
About 7 Lenses
 
 
Info@LeadinginContext.com  @leadingincontxt  @7Lenses

© 2014 Leading in Context LLC 

How to Build an Ethical Culture

 

2013-08-06 18.38.33By Linda Fisher Thornton

Today I’m sharing hand-picked resources about how to build an ethical culture. The most recent one was just published this week by Government Executive magazine. They acknowledge complexity, and are based on performance improvement and ethical principles. 

This collection provides practical advice for how to build high trust cultures and keep the ethics conversation alive. Use it to create workplaces where people thrive and where “ethical” is a way of life.

Ethical Culture Building

How to Build a Strong Ethical Culture at Your Agency Government Executive (just published this week!)

Got Ethics? Are You Positive? Leading in Context Blog

Managing Ethical Leadership as a Performance System Leading in Context Blog

How Do We Achieve Corporate Integrity? Leading in Context Blog

5 Ways CEOs can Build an Ethical Culture Leading in Context Blog

Building an Ethical Culture (Webcast), ASTD, The Public Manager Webcast (Requires entering email address)

Ethical Leadership Culture: The Case of the Dissenting Senior Leader, Leading in Context Blog

Bringing Out the Best in People and Organizations, Leading in Context Blog

Well-Being is Trending, Leading in Context Blog

Having Meaningful Ethics Conversations

What is Ethical Leadership? Leading in Context Blog

Leading the Conversation About Ethical Leadership, Leading in Context Blog 

How Current is My Message About Ethics? Leading in Context Blog

Getting Past Murky Uncertainty Leading in Context Blog

Developing an Ethical Mindset

What Ethical Leaders Believe, Manifesto via ChangeThis.com

It’s Not About Us, Leading in Context Blog

15 Ways to Encourage Moral Growth in Leadership, Leading in Context Blog

Ethics Isn’t Finite: It’s Evolving, Leading in Context Blog

Trust Building

10 Things Trustworthy Leaders Do, Leading in Context Blog

Building Trust: What to Weed Out, Leading in Context Blog

Ethics and Trust are Reciprocal, Leading in Context Blog

Developing Ethical Leaders

Dealing With Complexity in Leadership, Leading in Context Blog

5 Leadership Development Priorities, Leading in Context Blog

Developing the Ethical Leader of the Future, Leading in Context Blog

522For more, see Linda’s book 7 Lenses 

7 Lenses is a Bronze Axiom Business Book Award Winner in Business Ethics41cEVx-Tu4L._SY344_BO1,204,203,200_
2014  Bronze Axiom Business Book Award Winner 
About 7 Lenses
 
 
Info@LeadinginContext.com  @leadingincontxt  @7Lenses

© 2014 Leading in Context LLC 

10 Things Trustworthy Leaders Do

20140323_172748By Linda Fisher Thornton

Trustworthy leaders know how to create a workplace where everyone is valued, where leadership is sincere and respectful, and where great work can get done. How do they do it? What is it in particular that trustworthy leaders do?

These 10 things are on my list of the things trustworthy leaders do. What else would you add?

What Do Trustworthy Leaders Do?

  1. Lead With Positive Values (In Every Situation)
  2. Acknowledge Complexity (And Help People Deal With It)
  3. Demonstrate and Expect Respectful Behavior (Even When It’s a Challenge)
  4. Know Their Own Mindsets and Assumptions (And Be Willing to Change Them)
  5. Show People They Care (In Big and Small Ways)
  6. Think Long Term (Always Doing What’s Most Ethical in the Long Run)
  7. Extend an Open Invitation to Talk (About Ethics, About Bad News, About Good News)
  8. Show They Care (About People and the Success of the Group)
  9. Communicate Clear Ethical Values (And Live Them Every Day)
  10. Contribute to the Well-Being of Those They Lead (Including Reducing Stress)

Trustworthy leaders also regularly weed out negative behaviors that erode the trust within the group. This careful tending lets the trust they plant and the groups they lead flourish. Your challenge? See how many of these “10 Things Trustworthy Leaders Do” you can do today.

 

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For more, see Linda’s book 7 Lenses and the 21 Question Assessment: How Current is My Message About Ethics?

7 Lenses is a Bronze Axiom Business Book Award Winner in Business Ethics41cEVx-Tu4L._SY344_BO1,204,203,200_
2014  Bronze Axiom Business Book Award Winner 
About 7 Lenses
 
 
Info@LeadinginContext.com  @leadingincontxt  @7Lenses

© 2014 Leading in Context LLC 

Ethics and Trust are Reciprocal

20140323_173426By Linda Fisher Thornton

I was asked recently to explain in simple terms how ethics and trust are related. It is a great question, because we define trust and ethics in so many different ways.

Here are some observations about how trust and ethics are related, and what their relationship means for us as organizational leaders.

What is the Relationship Between Ethics and Trust?

Proactive ethics is part of what it takes to build trust.

Building trust is part of what is required to maintain good ethics.

Ethical behavior and choices help build trust.

High trust environments encourage better ethics.

When trust is lost, people are less likely to uphold the organization’s ethics.

When ethics is absent, trust is elusive.

The Positive Balance

What does all of this mean to us as leaders? It means that ethics and trust are reciprocal and mutually reinforcing. Improving one improves the other. Damaging one damages the other.

Ethics and trust are reciprocal. They are mutually reinforcing. 

If we lead in ways that are trustworthy, we are fulfilling an important part of our responsibility as ethical leaders. When it comes to leading ethically, trust is not a nice-to-have,  it’s a “must have.” If we lead ethically, that lets people know they can count on us, and being able to count on us builds trust with individuals and within the group.

Ethics and trust are inseparable. They travel together.

Trust and ethics travel together, as if tethered with a bungee cord. One will not travel far without pulling the other with it. For example, if I intentionally improve my ethics, that will also begin to improve trust. If I work on improving trust, that will also increase the chances that my team is watching out for ethics and would alert me if something happened that would put us as risk.

Exercising Ethics and Trust 

Ethics and trust act in tandem. Think of them as the respiratory system and heart of the organization. If one fails, the other follows. Keeping them in good shape requires constant attention and daily practice.

Ethics and trust are improved through intentional practice. 

The good news is that just as the human respiratory system and the heart are improved through exercise, organizational ethics and trust can be strengthened through intentional daily practice.

 

522

For more, see Linda’s book 7 Lenses and the 21 Question Assessment: How Current is My Message About Ethics?

7 Lenses is a Bronze Axiom Business Book Award Winner in Business Ethics41cEVx-Tu4L._SY344_BO1,204,203,200_
2014  Bronze Axiom Business Book Award Winner 
About 7 Lenses
 
 
Info@LeadinginContext.com  @leadingincontxt  @7Lenses

© 2014 Leading in Context LLC 

 

Ethics Isn’t “Out There”: It’s Us And Our Choices

20140323_172700By Linda Fisher Thornton

Much attention is paid to the tactics of ethics – the ethics codes, compliance plans and such. We can easily begin to think that ethics is something we can see and touch. Something finite. Something written in stone. Something outside of ourselves.

But that’s not where ethics lives.

Our ethics doesn’t live in the codes and manuals. Ethics is in the big and small things we do each day. It’s in the time we take to teach employees about ethics and values, and the care we take to model ethical behavior so that everyone can see what it looks like in action.

Ethics is in the decisions we make. It’s in the way we resolve the tension between gaining personal benefit and creating value for others.

Ethics is not just “out there” and it’s not just what’s written down. Ethical guidelines are there to help us, but they do not become our ethics unless we choose to follow them every day.

Ethics is personal. It’s about us and our choices.

For leaders, ethics is about personal choices that set the tone for their organizations. It’s about the daily struggle to figure out “the right thing to do” in difficult situations. It’s about a deeply personal commitment to lead in ways that demonstrate:

  • the strength of our moral compass
  • the breadth of our concern and care for others
  • our understanding of how to bring out the best in those we lead
  • our awareness of responsibilities and consequences
  • our ability to think long term and across boundaries
  • our desire to do more and to be more than the minimum standards require.

Welcome to the wonderful, challenging, lifelong personal journey to leading ethically in a global society. A journey that brings out our best.


522

For more, see Linda’s book 7 Lenses and the 21 Question Assessment: How Current is My Message About Ethics?

7 Lenses is a Bronze Axiom Business Book Award Winner in Business Ethics41cEVx-Tu4L._SY344_BO1,204,203,200_
2014  Bronze Axiom Business Book Award Winner 
About 7 Lenses
 
 
Info@LeadinginContext.com  @leadingincontxt  @7Lenses

© 2014 Leading in Context LLC 

 

 

 

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