The Triple Bottom Line Is Just The Beginning

By Linda Fisher Thornton

Many organizations are still talking about the triple bottom line (Profits, People, Planet) as if it’s the standard for ethical business.

While it’s a great improvement over focusing on profit alone, the triple bottom line doesn’t reflect the current expectations of customers, employees and global markets.

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20 Quotes To Inspire Leaders in the New Year (Part 2)

By Linda Fisher Thornton

Are your leaders prepared for the year ahead? Each day will bring new challenges. To succeed within ethical boundaries, they’ll need a clear picture of “good leadership.”

This series includes 20 quotes (linked to posts with leadership guidance) to inspire you and help you improve your leader development. Part 1 included the first 10. Here are 10 more:

What Does it Mean to Win?

By Linda Fisher Thornton

What it means to “win” in business has changed. Driving this change is a greater awareness of the impact we have on each other.

7 Definitions of “Good” (Why We Disagree About Ethics)

By Linda Fisher Thornton

Why is it so difficult to agree on the right thing to do? One of the reasons we may not agree is that each of us may be using a different definition of what is “good.” Here are 7 different interpretations of what is ethically good, based on the framework in 7 Lenses: Learning the Principles and Practices of Ethical Leadership (2013). Which ones are you using in your leadership?

5 Leadership Development Priorities

By Linda Fisher Thornton

The recent post “It’s Not About Us” was the most popular post of all time on the Leading in Context Blog. It described how our understanding of leadership has moved beyond a focus on the leader to a focus on creating shared value for others.

Bringing Out the Best in People and Organizations

After 4 years of researching and writing, I am proud to announce that my new book, 7 Lenses: Learning the Principles and Practices of Ethical Leadership is in print!

7 Lenses proposes a framework for learning the kind of ethical leadership that brings out the best in people and organizations. It is written for leaders who want to build ethical companies and cultures, stronger communities and a better world. It provides a road map for learning how to lead in ways that fully honor personal, interpersonal and societal dimensions of ethical responsibility. The four-quadrant model and case studies give readers a clear picture of the kind of ethical leadership we need.

Disposable Marketing Freebies: What Message Are We Sending?

Consumers Want Sustainable Marketing

Many consumers now shop around for “ethical” companies and those consumers expect a new kind of business marketing – the kind with a long-term view and a sustainable approach. When we decide what to hand out to customers that will help them remember our company, we need to consider the unintentional messages our choices may be sending.

Social Media for “Good”

The 5 reasons to engage in social media describe how social media can benefit us as leaders who are learning in complex times, but that’s only one dimension of the benefit of connected communication through social media. In this post I’ll explore some of the ways social media can be used for “good.”