Ethical Consumerism 2010: The New “Good” Shopping Experience

Leading in Context LLC

What is Ethical Consumerism?

Ethical consumerism is a growing trend that business leaders need to respond to in 2010. Today’s informed consumer is considering much more than service and price when making routine purchasing decisions.

According to Wikipedia,

Ethical consumerism is the intentional purchase of products and services that the customer considers to be made ethically. This may mean with minimal harm to or exploitation of humans, animals and/or the natural environment. Ethical consumerism is practiced through ‘positive buying’ in that ethical products are favoured, or ‘moral boycott’, that is negative purchasing and company-based purchasing.1]       Wikipedia.org

A Trend and Business Opportunity

Ethical consumerism is now part of the consumer’s definition of a “good” shopping experience. Business leaders have an opportunity to recognize this growing trend and to carefully evaluate the ethics of their products and services and how they are packaged and sold. Making improvements delights consumers, and that may help businesses have a successful year even in a down economy.

 

 

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For more, see Linda’s book 7 Lenses and the 21 Question Assessment: How Current is My Message About Ethics?
 
  7 Lenses is a Bronze Axiom Business Book Award Winner in Business Ethics41cEVx-Tu4L._SY344_BO1,204,203,200_
  2014 Axiom Business Book Award Winner 
  About 7 Lenses
 
 
Info@LeadinginContext.com  @leadingincontxt  @7Lenses

© 2010 Leading in Context LLC 

Scrutinize Suppliers for Ethical Business Practices

Ethics is Important at Every Step in the Supply Chain, Not Just The Steps That You Manage Directly

Ethics is not just about what happens when we serve customers and clients directly. It includes things that do not happen at headquarters or in any of our sites, but that go into the making of the final product or service that the customer purchases.

Prudent Leaders Check The Ethics of Their Suppliers

Prudent business leaders are checking suppliers at every step, looking for fair labor, reduction of carbon emissions, general environmental responsibility, responsible leadership and ethics.  Businesses are being judged by their suppliers, channels and partners, and by whatever benefit or harm they cause.

These articles include stories about businesses that learned that every step in the supply chain matters a great deal to consumers now:

Addleshaw Goddard Ethical Supplier Policy AddleshawGoddard.com

The Mediavore’s Dilemma: Making Sustainable Media Choices by Don Carli on PBS.org

What are the Next Steps?

  • Use these resources to begin to evaluate your entire supply chain for ethical practices
  • Develop a supplier code of ethics and expect your suppliers to follow it
  • Subscribe to the Leading in Context™ Blog to stay in the loop!

 

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For more, see Linda’s book 7 Lenses and the 21 Question Assessment: How Current is My Message About Ethics?
 
  7 Lenses is a Bronze Axiom Business Book Award Winner in Business Ethics41cEVx-Tu4L._SY344_BO1,204,203,200_
  2014 Axiom Business Book Award Winner 
  About 7 Lenses
 
 
Info@LeadinginContext.com  @leadingincontxt  @7Lenses

© 2010 Leading in Context LLC 

Ethical Leadership Matters Now, More Than Ever

Linda Fisher Thornton’s Guest Column that appeared in Monday’s Richmond Times Dispatch explains the quickly changing landscape of ethical leadership, why the ethical leadership movement is gaining momentum, and why ethical leadership matters now, more than ever.

Ethical Leadership Matters Now, More Than Ever“, Guest Column, Richmond Times-Dispatch, Metro (B1), June 14, 2010.

Author’s Update: The Guest Column is No Longer Available Online.

See Recent Articles Here

 

522

For more, see Linda’s book 7 Lenses and the 21 Question Assessment: How Current is My Message About Ethics?
 
  7 Lenses is a Bronze Axiom Business Book Award Winner in Business Ethics41cEVx-Tu4L._SY344_BO1,204,203,200_
  2014 Axiom Business Book Award Winner 
  About 7 Lenses
 
 
Info@LeadinginContext.com  @leadingincontxt  @7Lenses

© 2010 Leading in Context LLC 

New Business Rules: Are You Ready to Compete?

Will you be ready to compete in the new arena?

The consumer is choosing products differently, and even “doing without” more often. Businesses are racing to catch up with the new expanded expectations for responsible leadership in 2010 and beyond. CEOs are facing a new economic marketplace with new rules for success.

How are CEOs adapting? 

PriceWaterhouse Cooper’s 13th Annual Global CEO Survey (the link is no longer active) gives you the inside scoop on what US CEOs are doing to be competetive, and helps you identify areas where your business can improve in order to be ready.

 

For New Blog Posts, visit LeadinginContext.com/Blog

522

For more, see Linda’s book 7 Lenses and the 21 Question Assessment: How Current is My Message About Ethics?
 
  7 Lenses is a Bronze Axiom Business Book Award Winner in Business Ethics41cEVx-Tu4L._SY344_BO1,204,203,200_
  2014 Axiom Business Book Award Winner 
  About 7 Lenses
 
 
Info@LeadinginContext.com  @leadingincontxt  @7Lenses

© 2010 Leading in Context LLC 

Leadership and Filters: Consumer Shopping Filters Have Changed

This is the first post in a new category called “Leadership and …” which will include research, trends and new ways of thinking that impact organizational leadership.

One of the interesting things in our sector, if you look at media and technology and what we have seen over the last 10 to 20 years, is that there has been an explosion of choice. But people are more and more careful about the companies that they do business with.             Jeremy Darroch, in discussion about How to Maintain Your Corporate Reputation in Management Today (UK)

More choices mean more time that needs to be invested in the decision-making process. And that decision-making process has changed. Shoppers are now using filters to help simplify choices of all kinds. There are too many choices to easily manage in our marketplace, and not all of the companies a person may be considering are transparent about ingredients, leadership values, or ethical practices.

Websites that “filter” the information for the consumer are becoming increasingly popular, as a way to narrow the choices down to a manageable number. A great example is the commercial I saw on television last night. A woman is standing in the frozen foods aisle, and as she names what she wants in a pizza (no artificial, chemical ingredients, one that her family will like, etc.), some of the frozen food cases disappear until there is just one left. This is a visual representation of filtering, and more and more consumers want it.

In addition to making sure that items are healthy and affordable, many consumers now have added a level to their filters – “green.” Consumer Reports has even added a website and product reviews for Greener Choices.  There is almost a separate “universe” on the web of green companies, with portals for selecting the most socially responsible and ethical companies.

Websites filter and sort companies by different means, so that consumers can make decisions carefully when choosing product and service providers, suppliers and partners. The sites are useful because consumers want to select based on much more information than most companies provide, and want to compare how companies stack up in their areas of concern.

This website, The Good Guide, which is in Beta form, rates foods and products in multiple categories – including the company’s ethical track record, working conditions, environmental responsibility, and the impact of the product on your short-term and long-term health. The site also has user reviews, so that you can find the highest rated product by the most responsible company. There are more filtering sites listed below.

Filters for choosing responsible products and companies

Some companies are even building the filters that their customers want into their product selection,  assuring customers that all of their products are guaranteed to contain no genetically modified ingredients (GMOs) or chemicals, for example. This removes time and stress from the decision-making process for their customers who do not want those ingredients.

As a leader, we are judged by your choices. Choosing to be a responsible company moves our products up in the filters our customers are using. Choosing a responsible company to partner with or buy from or support automatically increases the overall responsibility level of our company and builds customer trust. How does our company stack up when consumers use purchasing filters?

Questions to Ponder:

1. How is our company filtering choices in ways that help and delight customers as they make choices?

2. How can we improve our corporate filters (for selecting products, suppliers, partners, etc.) to incorporate ethical leadership and environmental and community responsibility?

3.  How does our company look on the websites that rate corporate responsibility and ethics?

4. What can we change, starting today, in order to improve our ratings?

If this was helpful, consider subscribing to Leading in Context. It’s free and posts are about once a week.

 

For New Blog Posts, visit LeadinginContext.com/Blog

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For more, see Linda’s book 7 Lenses and the 21 Question Assessment: How Current is My Message About Ethics?
 
  7 Lenses is a Bronze Axiom Business Book Award Winner in Business Ethics41cEVx-Tu4L._SY344_BO1,204,203,200_
  2014 Axiom Business Book Award Winner 
  About 7 Lenses
 
 
 
Info@LeadinginContext.com  @leadingincontxt  @7Lenses

© 2010 Leading in Context LLC 

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