Ethical Thinking: 3 Questions to Ask in the New Year

By Linda Fisher Thornton

Each year I raise questions that help leaders stay current as ethical expectations change. Here are 3 new questions to ponder as we head into a New Year. They are important questions about our ethical intentions, action and impact that will help guide our ethical choices in the coming year.

  1. How closely do our strategic plans for the coming year align with our stated values and the ethical treatment of others? When our strategic plans don’t align with our values or aren’t ethical in some way, it raises a big red flag for constituents.
  2. How will we demonstrate to our constituents that our intentions and actions are responsible? Consumers want us to show them how we are ensuring responsible leadership, instead of telling them and expecting them to believe us.
  3. How could we have a more powerful positive impact on people, communities and the environment in the new year? Constituents expect us to have a positive social and environmental impact and we need to continue to stretch to meet increasing expectations.

As ethical expectations continue to increase, the answers to these questions will help us close the gaps between our ethical intentions, actions and impact and what constituents expect.

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