By Linda Fisher Thornton Most people think about ethics, at least some of the time. Ethics comes to mind during ethics training, ethics conversations, when people are thrown into ethically complex situations, and when trying to understand current events. While we may think about ethics from time to time, ethical thinking is different. It is the process of actively considering how our choices align with ethical principles, and how those choices could impact our constituents. It is proactive, intentional and consistently applied.