Prevention or Cure? Your Choice

By Linda Fisher Thornton Senior leadership teams and boards have a choice. In their ethics strategy, they can focus on prevention or cure. The cure approach is reactive and messy. It involves waiting for something bad to happen, then scrambling to do damage control. Then you have to build an ethical support system (perhaps at the insistence of a regulatory body) to prevent it from happening again. The prevention approach is proactive and positive, and it helps prevent those messy problems. It involves building the ethical support system up front, while things are going well.