Foster Your Ethical Brand Reputation

Connect Magazine Feature

By Linda Fisher Thornton

Connect Magazine invited me to weigh in on why ethical brand reputation is so important and how brands can build and foster stronger images.­

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In this article I share practical advice on protecting ethical brands and five top leadership trends I see unfolding in 2020. 

It’s worth a read for those who want to use the time during the pandemic to figure out how they can build a stronger company and a stronger brand that is ready for an uncertain future. 

“While we would like to think that we are in control of our brand image, it is really shaped by our ethical choices… To build and foster strong images, brands can activate and amplify their values.” 

— Linda Fisher Thornton in Connect Magazine

Important questions answered in this Q&A Feature: 

  • Why is it important for every brand to have a strong, consistent image today?
  • What are some of the ways brands can build and foster stronger images?
  • What leadership trends do you see unfolding?
  • What’s the theory behind your “7 Lenses” philosophy?

Read the Q & A Feature in Connect Magazine (page 13, the last printed page before the back cover)

After reviewing the insights in the feature article, share your own ideas in the comments. You’ll find additional curated resources on ethical brands below.  

More Curated Resources on Ethical Brands:

Ethical Branding: A Guide For Creating More Ethical Brands, thebrandingjournal.com

The Impact of Ethics on Brand Reputational Value, lighthouse-services.com

Product and Brand, Markkula Center For Applied Ethics, scu.edu

How Should Ethics Factor Into Your Brand Identity? Serenity Gibbons, forbes.com

Click the cover to read a free preview!

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“While we would like to think that we are in control of our brand image, it is really shaped by our ethical choices… To build and foster strong images, brands can activate and amplify their values.” 

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