ethical brand reputation – Leading in Context

Foster Your Ethical Brand Reputation

Posted by Linda Fisher Thorntonon July 1, 2020July 1, 2020in Complexity, Ethical Leader, Ethical Organization, Ethical Thinking, Ethics Questions, QuotesLeave a comment

By Linda Fisher Thornton Connect Magazine invited me to weigh in on why ethical brand reputation is so important and how brands can build and foster stronger images. In this article I share practical advice on protecting ethical brands and five top leadership trends I see unfolding in 2020. It's worth a read for those who want to use the time during the pandemic to figure out how they can build a stronger company and a stronger brand that is ready for an uncertain future.