By Linda Fisher Thornton Connect Magazine invited me to weigh in on why ethical brand reputation is so important and how brands can build and foster stronger images. In this article I share practical advice on protecting ethical brands and five top leadership trends I see unfolding in 2020. It's worth a read for those who want to use the time during the pandemic to figure out how they can build a stronger company and a stronger brand that is ready for an uncertain future.
Tag: ethical brand value
Where Ethics Should Be
By Linda Fisher Thornton We need to be talking about where ethics should be... how and where it fits into real life. Too many leaders and organizations have crossed ethical boundaries and that seems to be all we're seeing in the…
Why Ethical Thinking Matters (Part 4)
By Linda Fisher Thornton To celebrate 7 Lenses going into its second printing, this is the fourth post in a special series focused on Why Ethical Thinking Matters. In case you missed them, here are the previous posts in the…
Ethical Leadership Interview on Culture Hacker Podcast
By Linda Fisher Thornton
I am delighted that Shane Green, author of Culture Hacker, invited me to be a guest on his podcast to talk about ethical leadership and culture.
Culture is what we make of it. As leaders, it's our job to make it an engaging, ethical, high-trust environment where people can do the very best work of their lives. And while we're doing that, the world is watching.
Leading in Context 