What’s the Difference? Is It Fake News or Misinformation?

By Linda Fisher Thornton Most people are concerned about how much information that is "out there" isn't true. And UPenn found that "misinformation works much more easily than the efforts to undo it. Their data revealed that misinformation is almost always accepted as fact — a staggering 99.6% of the time — whereas attempts to correct it succeed only in only 83% of cases." (UPenn, Misinformation, Misconceptions, and Conspiracy Theories in Communication)