What is the Ultimate Goal of Leadership?

By Linda Fisher Thornton What is the ultimate goal of leadership? This is an interesting question that seems simple enough at first, and then begins to get tricky as we think more about it. The tricky part is that we can't answer it in one simple statement. Is it to provide direction and show the way? Is it to respect and serve? Is it to support others and remove obstacles? Is it to teach and mentor? Is it to help bring out the best in those we lead as we work toward a common purpose? Of course, leadership is about all of those things and more. So what is its purpose? Here are four very different ways of thinking about the purpose of leadership.

Leadership and…Ethical Brand Value

Brand Value is more important than ever, and ethical leadership is an important part of it. Trendwatching.com's April free briefing (so check it out soon!) is called "Brand Butlers: Why Serving is the New Selling." ¬†Here is an excerpt: With…