What is the ultimate goal of leadership? This question seems simple enough at first, and then begins to get tricky because it can’t be answered in one simple statement.
- Is the goal of leadership to provide direction and model the performance we expect from others?
- Is it to respect and serve?
- Is it to support others and remove obstacles?
- Is it to teach and mentor?
- Is it to help bring out the best in those we lead as we work toward a common purpose?
Of course, leadership is about all of those things and more. So what is its ultimate goal? Here are four very different ways of thinking about the ultimate goal of leadership.
Profit
Using the Profit perspective, the goal of leadership is to ensure that the organization makes a profit so that it can continue its work. A theme song for this perspective might be “For the Love of Money” by the O’Jays (theme song for the U.S. version of The Apprentice).
People
Using the People perspective, the goal of leadership is to bring out the best in people through respect and care, and continual support for their success. A theme song for this perspective might be “R.E.S.P.E.C.T” by Otis Redding, sung by Aretha Franklin.
Service
Using the Service perspective, the goal of leadership is to serve others in ways that uplift lives and communities. A theme song for this perspective might be “Lean on Me” by Bill Withers.
Greater Good
Using the Greater Good perspective, the goal of leadership is making choices that ensure a good life for future generations. The theme song for this perspective might be “We Are the World” by Michael Jackson and Lionel Ritchie.
The question is not “Which one of these perspectives is right?” because they are all important ways of thinking about the goal of leadership. They are part of a bigger view that incorporates many dimensions of leadership responsibility. The question is “How can we honor all of them?” In my new book, 7 Lenses, I explore these concepts in a framework of 7 important perspectives on what responsible leadership includes. A 7 Lenses Book Club Discussion Guide is available to help groups discuss what they have learned and how they can apply it for individual and organizational improvement.
For more, see Linda’s book 7 Lenses and the 21 Question Assessment: How Current is My Message About Ethics?


© 2014 Leading in Context LLC
Thanks for your comment Mike! I agree that in good leadership, these goals of leadership are completed and seamlessly connected. Great leaders make it look so easy.
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Linda I think they are all intertwining, not necessarily compartmentalized. When we think of the people in our organization, we should want to lead them through our service. When we are servicing our people we are inspiring them to do the same and to work hard for our organization(s) and that eventually creates the profit and the great good. I like how you’ve broken these goals down, but I think it’s more overlapping than anything.
Good insights!
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