Disposable Marketing Freebies: What Message Are We Sending?

Consumers Want Sustainable Marketing Many consumers now shop around for "ethical" companies and those consumers expect a new kind of business marketing - the kind with a long-term view and a sustainable approach. When we decide what to hand out to customers that will help them remember our company, we need to consider the unintentional messages our choices may be sending.

The Financial Crisis and the Sustainability Crisis Have a Common Cause

How are the financial crisis and the sustainability crisis connected? They are both fueled by large numbers of business people simultaneously using a narrow, short-term view of their responsibilities. A short-term view is thinking that is narrowly focused on accomplishing short-range internal company goals and fails to consider the impact of business choices beyond the company's walls and beyond the current financial reporting period.

The Bottom-Line Benefits of Sustainability (Written By a CFO)

Selling the sustainability mindset within your organization may require some preparation and persistence. Not all C-suite leaders may be convinced that sustainability will pay off for the company in the long run, and CFOs may be particularly hard to convince. Kurt Kuehn…