The Bottom-Line Benefits of Sustainability (Written By a CFO)

Selling the sustainability mindset within your organization may require some preparation and persistence. Not all C-suite leaders may be convinced that sustainability will pay off for the company in the long run, and CFOs may be particularly hard to convince.

Kurt Kuehn (CFO of UPS) has written a great blog article, “Five Ways to Convince Your CFO That Sustainability Pays” (online at with practical advice to use when demonstrating the tangible bottom-line benefits of sustainability to your CFO.


For New Blog Posts, visit


For more, see Linda’s book 7 Lenses and the 21 Question Assessment: How Current is My Message About Ethics?
  7 Lenses is a Bronze Axiom Business Book Award Winner in Business Ethics41cEVx-Tu4L._SY344_BO1,204,203,200_
  2014 Axiom Business Book Award Winner 
  About 7 Lenses  @leadingincontxt  @7Lenses

© 2010 Leading in Context LLC 

Join the Conversation!

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.

%d bloggers like this: