Selling the sustainability mindset within your organization may require some preparation and persistence. Not all C-suite leaders may be convinced that sustainability will pay off for the company in the long run, and CFOs may be particularly hard to convince.
Kurt Kuehn (CFO of UPS) has written a great blog article, “Five Ways to Convince Your CFO That Sustainability Pays” (online at Greenbiz.com) with practical advice to use when demonstrating the tangible bottom-line benefits of sustainability to your CFO.
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