Talking About What Matters (Part 1)

By Linda Fisher Thornton This post begins a series on talking about what matters. Great attention is often paid to values in defining and marketing an organization. But what happens after that? It's the ongoing dialogue about how to apply those values that brings them to life.  Some leaders assume that if the values are written down, they will be followed. The problem with that assumption is that while people may WANT to follow the organization's stated values, they may not know how.