By Linda Fisher Thornton It is a difficult time to be in PR and Communications. The stakes are high and it's easy to miss the mark. I spoke at the Virginia Professional Communicators Conference on Saturday, as the group celebrated its…
Tag: what is ethical communication
Labels Divide, Values Conquer
By Linda Fisher Thornton I have noticed that when people speak from LABELS (their group identity, their belief system, their affiliation), they are talking from the interests of that label. This can quickly become divisive if that label doesn't include everyone. If a label is broad enough - like the label "human" - it can automatically be an ethical and inclusive conversation. But since most labels aren't that broad, we need to use ethical values to guide us.