Ethical Consumerism 2010: The New “Good” Shopping Experience
November 10, 2010 2 Comments
What is Ethical Consumerism?
Ethical consumerism is a growing trend that business leaders need to respond to in 2010. Today’s informed consumer is considering much more than service and price when making routine purchasing decisions.
According to Wikipedia,
Ethical consumerism is the intentional purchase of products and services that the customer considers to be made ethically. This may mean with minimal harm to or exploitation of humans, animals and/or the natural environment. Ethical consumerism is practiced through ‘positive buying’ in that ethical products are favoured, or ‘moral boycott’, that is negative purchasing and company-based purchasing.1] Wikipedia.org
A Trend and Business Opportunity
Ethical consumerism is now part of the consumer’s definition of a “good” shopping experience. Business leaders have an opportunity to recognize this growing trend and to carefully evaluate the ethics of their products and services and how they are packaged and sold. Making improvements delights consumers, and that may help businesses have a successful year even in a down economy.
Articles and Websites for More Information
Green Brands Wikipedia
Leadership and Filters: Consumer Shopping Filters Have Changed Leading in Context™ Blog
The Effect of Perceived Ethical Performance of Shopping Websites on Consumer Trust Journal of Computer Information Systems
Linda Fisher Thornton is Owner of Leading in Context LLC, providing Tools for Ethical Leadership in a Complex Interconnected Workplace. She teaches “Strategic Thinking for Leaders” and “Leadership, Conflict Management and Group Dynamics” as Adjunct Assistant Professor of Leadership for the University of Richmond School of Continuing Studies.