Leadership and…the Social Media Context

Did you ever feel overwhelmed by the enormity of the social media venues? Unsure which ones to embrace in your business? The conversation prism (brought to you by Brian Solis and JESS3) is a graphic that depicts the scope of social media and online conversations. It’s a tool that provides a much-needed context for businesses seeking to understand and utilize social media in order to reach today’s consumer.

The Conversation Prism represents that opportunity to proactively survey the landscape to pinpoint relevant dialogue, prioritize participation strategies, and create an engagement hierarchy and org chart.

THE CONVERSATION PRISM by Brian Solis and JESS3

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