“Good Products”: Beyond Convenience and Flavor

What is a “Good Product?”

We could define a “good product” a number of different ways. For example,

• tasty
• convenient
• clean
• colorful
• nutritious
• appealing
• well-designed
• useful
• portable
• visually appealing
• functional
• engaging

What About an Ethical Product?

If we add ethical considerations, the list also includes:

• sustainably-made
• free from harmful ingredients
• safely packaged using non-toxic packaging
• minimally packaged
• sustainably distributed
• responsibly sold
• truthful in advertisements and labeling
• tested without harming
• produced using fair labor
• produced using ethically-sourced ingredients
• produced using minimal or zero production footprint

For more, see new book 7 Lenses and the 21 Question Assessment: How Current is My Message About Ethics?

2014 Axiom Business Book Award Winner 

About 7 Lenses

 

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