Social Media for “Good”

Joining the Social Media Information Wave

In the post Leaders and Social Media: 5 Reasons to Engage I gave 5 compelling reasons to join the social media information wave.

Not Embracing Social Media is a Risk

Social Media Helps us Adapt

The Newest Information is Shared There Freely First

It’s a Learning Connection to the “Global Brain”

It’s a Hub Connecting You to the Meaningful Information You Need

Leaders and Social Media: 5 Reasons to Engage Linda Fisher Thornton, Leading in Context Blog

These 5 reasons to engage in social media describe how social media can benefit us as leaders who are learning in complex times, but that’s only one perspective on the benefits of the social media connection.

In this post I’ll explore some of the ways social media can be used for “good.”

Connecting For Good

How can social media help us help others? How does it change how we think about marketing? How is social media pushing marketing to become more service-oriented?

Here are 5 ways that social media helps us help others and change the world.

5 Ways Social Media Can Be Used for “Good”

1. It connects and mobilizes people to create positive change locally, regionally and globally

2. It allows free sharing of information and advice that helps others solve complex problems

3. It changes business marketing – with so many messages out there, the new “marketing” looks

more like adding value and providing free services to demonstrate what your company can do

4. It fosters fast, connected, global networks of diverse thinkers who are interested in a topic,

allowing them to more quickly solve problems that cross geographic and political boundaries

5. It enables anyone with a cause to start a movement to right a wrong, educate others and

change the world for good.