By Linda Fisher Thornton
Ethical leaders seek shared value. They look for ways to meet the needs of others while they champion their own projects and ideas. Why? Because they understand that they are responsible for honoring their well-being AND the well-being of others.
Ethical leaders take responsibility for supporting the noble goals of others and have the persistence and character to reach for the situation where “We Both Win.”
Shared value and mutual benefit are principles at the core of Corporate Social Responsibility and ethical leadership. To achieve them, we must think beyond outdated notions of what it means to win (including the one-dimensional false dichotomy “I Win, You Lose).” We have to look for the alternative path.
This path to shared value may seem to be a “hidden path” because we have to look deeper and work harder to find it. It takes more work and effort. It requires thinking beyond the immediate moment and the one-sided “win.” It builds lasting relationships that benefit all parties.
While seeking mutual benefit may take more effort up front, that doesn’t mean that it’s optional. Taking advantage of others to make a quick buck doesn’t create meaning or build real relationships. It doesn’t demonstrate a commitment to ethical values.
In every situation where we think we have to do what it takes to get our immediate needs met, there is another path we can choose – pursuing a mutually beneficial solution that lasts.
The path to mutually beneficial solutions is not always easy to find. Great leaders realize that it’s their job to seek out and take this hidden path.
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