By Linda Fisher Thornton
HR Executives are telling me that job applicants are “interviewing their interviewers” to find out about their organizations’ ethics. It makes sense. Applicants want potential employers to treat them well and to demonstrate a positive track record in areas that matter to them. In this trend toward “reverse interviewing,” applicants are asking about people practices, community involvement and sustainability practices.
“Today’s workforce is on the lookout for mission-driven employers. People want more than just a paycheck from the organization they work for, they want to have a sense of purpose in their job.”
— Neelie Verlinden, 11 Hottest Recruiting Trends For 2019, Harver.com,
How people are treated has become a key factor in whether or not candidates will accept a job. Top talent is looking for much more than being treated with a baseline of respect. Employers are in the position of being carefully evaluated for their management practices and culture. As Kristina Martic points out in 15 New Recruiting Trends You Should Implement in 2019 [UPDATED] at talentlyft.com, “the current job market is 90% candidate driven. That means you don’t pick talent anymore. Talent picks you.”
“Workers expect more from employers—more transparency, accountability and trust, said Mark Lobosco, vice president of talent solutions for LinkedIn.”
— Roy Maurer, 3 Trends That Will Shape Recruiting in 2019, SHRM.org
It takes more than a pleasant and knowledgeable interviewer to impress job candidates. Every step of the process matters, and must meet the high standards of the talented candidate (who could go anywhere). Your company has to provide a measurably better experience. And that measurably better experience needs to be based on values that matter to the job candidate. The entire company’s reputation will be a major factor in the decision.
“Take care of your reputation. Marketing the brand is not enough. Job seekers are cruising anonymous employer review sites to see what life is like inside the company.”
— SHRM, Recruiting is Tougher in 2019
LRN reports via globenewswire.com that “the vast majority of U.S. employees – 87% – say business today urgently needs moral leadership.” Chances are that your culture will be closely examined by that ideal candidate you really want to hire for the job. The one with the skills you need to reach your organization’s goals. Ask yourself, “When we are interviewed by our ideal job candidate, will we pass the test?”
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