The B Corporation: New Structure Puts Values Before Profits

The B Corporation. The new structure that legally protects a company that wants to put values before profits. In the article New Legal Protection for Social Entrepreneurs, John Tozzi provides an overview of the new structure and interviews some business…

Leadership and…Ethical Brand Value

Brand Value is more important than ever, and ethical leadership is an important part of it. Trendwatching.com's April free briefing (so check it out soon!) is called "Brand Butlers: Why Serving is the New Selling."  Here is an excerpt: With…

Strategic Thinking for Business Leaders Has Changed

Strategic thinking in business isn't what it used to be. To thrive in today's business world, leaders need to use a new type of thinking that is broader than traditional strategic thinking, that includes  "...ways of seeing and acting that acknowledge…

Trends: How Businesses are Changing their Corporate Responsibility

A recent two-part article by Fast Company blogger Alice Korngold includes trends and predictions about how businesses are changing their corporate responsibility. Here is a small sample of the useful information you'll find by reading the article: "Three interrelated predictions: First,…

Business Ethics Trends

The Business Ethics Report 2009, published by the Ethics Resource Center at Ethicspoint.com, shows that while business ethics improved during the recession, there is concern about sustaining that improvement when the economy improves. 2009 Business Ethics Study by the St. James Ethics…