Definition of “Top Brands” Evolving: Ethical Business Rankings Inform Purchasing Consumers

Will there be a convergence between the current "top 100 brands" and the "most ethical brands?" Brands that are the most ethical will continue to draw consumers wanting to support ethical business. Those consumers now have many sources of information to use in making purchasing decisions. Businesses - prepare to be ranked on ethics!

Sustainable Everything: What C-Suite Leaders Need to Know About the New Thinking

The growing sustainability mindset is not industry-specific or topic-specific. It is showing up in industries as diverse as foods, fashion and construction. While some industries are tending to dismiss this change in consumer behavior as a trend that will pass, others have realized that the movement is deeply rooted and that they will be at a competitive disadvantage if they don't respond.

Highlights From The Donchian Symposium: Evolving Perspectives on Ethics

The Donchian Symposium: Evolving Perspectives on Ethics, held recently at the University of Richmond, was a groundbreaking cross-disciplinary look at how cultural perspectives on ethical leadership are changing. Presenters raised emerging issues and cultural challenges related to ethics in ways that…

5 Ethics Reports and One Message: Ethics Matters

The Ethics Resource Center has posted a collection of 5 well-written ethical leadership research briefs on its website. Ethics.org The research briefs address issues in ethical business leadership including employee engagement, trust, culture, risk management, and generational differences.       For more, see new book 7 Lenses and…

A Profitability Focus Signals Short-Term Thinking

A pure profitability focus is based on an outdated cause-and-effect model, a belief that we can control our profit with our choices and that those choices are more important than our constituents and the impact of what we do on our economic system, our environment and our local and global communities.

Planned Obsolescence: Is it Ethical? No. Can We Still Have the Newest Gadgets? Yes!

Is Planned Obsolescence Ethical?  Every business should know its position on this important question.  Do you know yours? Many companies have the technology to make products that last far longer, and choose not to use it. You know what comes next…

“Most Wanted” Leadership Skill 2010

What is the most desired business leadership skill according to CEOs? It may surprise you to learn that it's Creativity.    Because of the complex challenges businesses are facing,  the fast pace of change (and many other reasons) CEOs most want leaders…

New Business Rules: Are You Ready to Compete?

Will you be ready to compete in the new arena? The consumer is choosing products differently, and even "doing without" more often. Businesses are racing to catch up with the new expanded expectations for responsible leadership in 2010 and beyond. CEOs…

The B Corporation: New Structure Puts Values Before Profits

The B Corporation. The new structure that legally protects a company that wants to put values before profits. In the article New Legal Protection for Social Entrepreneurs, John Tozzi provides an overview of the new structure and interviews some business…

Leadership and…Ethical Brand Value

Brand Value is more important than ever, and ethical leadership is an important part of it. Trendwatching.com's April free briefing (so check it out soon!) is called "Brand Butlers: Why Serving is the New Selling."  Here is an excerpt: With…

Strategic Thinking for Business Leaders Has Changed

Strategic thinking in business isn't what it used to be. To thrive in today's business world, leaders need to use a new type of thinking that is broader than traditional strategic thinking, that includes  "...ways of seeing and acting that acknowledge…

Trends: How Businesses are Changing their Corporate Responsibility

A recent two-part article by Fast Company blogger Alice Korngold includes trends and predictions about how businesses are changing their corporate responsibility. Here is a small sample of the useful information you'll find by reading the article: "Three interrelated predictions: First,…

Business Ethics Trends

The Business Ethics Report 2009, published by the Ethics Resource Center at Ethicspoint.com, shows that while business ethics improved during the recession, there is concern about sustaining that improvement when the economy improves. 2009 Business Ethics Study by the St. James Ethics…