What is Duality?


By Linda Fisher Thornton

What is Duality?

What is duality? This is a tricky question, because the answer depends on your perspective and why you’re asking. Each discipline answers the question from a different angle. This post samples the varying disciplinary perspectives on duality.

Two Parts in Perpetual Opposition 

“Dualism (from the Latin word duo meaning “two”) denotes a state of two parts… Dualism can refer to moral dualism, (e.g. the conflict between good and evil), mind-body or mind-matter dualism (e.g. Cartesian Dualism) or physical dualism (e.g. the Chinese Yin and Yang).”

http://oxforddictionaries.com/definition/duality?region=us dual nature

Duality in Human Nature   

“Stevenson describes how there is a good and an evil side to everyone’s personality, but what is important is how you behave and the decisions you make. The choices people make determine whether a person is good or not.”

Themes, Duality of Human Nature, BBC (On Stephenson, the Author of Dr. Jekyll and Mr. Hyde)

Duality in Language

“I take the term ‘duality’ to stand for an opposition or dichotomy between, or of, two entities.Some examples of dualities are: Day and Night, Left and Right (i.e., polarities of direction,and chirality, ‘handedness’), Positive and Negative (e.g., electromagnetic poles, values), Lifeand Death, Male and Female, Up and Down (i.e., polarities of spatial dimensions), True andFalse, Right and Wrong, etc.”

Begley, The Concept of Duality and its Representation in Language as Antonymy

Duality in Neuroscience and Cognition

“The idea that we have ‘two minds’, only one of which corresponds to personal, volitional cognition, has also wide implications beyond cognitive science.”

Frankish, The Duality of Mind

Duality in Leadership

In terms of ethical leadership, duality can refer to good and evil. But good and evil are not mutually exclusive. Someone is not “all good” or “all evil.”  We each have the capacity for both. So in ethical leadership, duality is an oversimplification. 

At the highest levels of leadership, thinking is more complex and duality is transcended.

Level 5 leaders are a study in duality: modest and willful, humble and fearless.” 

Jim Collins, Good to Great

We must stretch to see the complexity of ethical leadership, looking beyond the “all or nothing” “one or the other” thinking that duality represents. 

Click the cover to read a free preview!


©2019 Leading in Context LLC

The Complexity of Ethical Thinking and Decision Making (Part 5)

By Linda Fisher Thornton

While change is a constant reality, it doesn’t always factor into leadership thinking. In Part 1 and Part 2 of this series, I explored the Depth of our thinking, and the importance of understanding Context. In Part 3 and Part 4, I looked at embracing Complexity and the importance of full Inclusion. In Part 5, I’ll describe how embracing Change helps us make ethical decisions. 

Factoring in Change

What is one element of the global context that sometimes trips up well-meaning leaders? Constant change. Once you do the work to understand the context, you’re never done. Change is continuous. The ripple effect created by economic and social change in one time zone rapidly impacts life in another.

“Organizations face a radically shifting context for the workforce, the workplace, and the world of work. These shifts have changed the rules for nearly every organizational people practice, from learning to management to the definition of work itself.”

Deloitte University Press, Rewriting the Rules For the Digital Age: 2017 Deloitte Human Capital Trends

Opening Our Eyes to Change

Change does not recognize boundaries – it impacts us all and there is no way to escape its effects. 

Keeping up with change requires more than just observing and adjusting for changes in your industry and geographic location. It means scanning for early stage changes that may impact those we lead and serve. It means noticing change and making constant small adjustments in what we are doing BEFORE our leadership becomes obsolete. 

Moving Beyond Convenient Beliefs

It can seem convenient for some leaders to ignore context, complexity, inclusion and change. Doing that, they may falsely believe that it will work for them to continue to lead in ways that are out of step with current ethical expectations. The bad news for leaders who “close their eyes” to context, complexity, inclusion and change is that the ethical requirement that we honor them doesn’t go away, and others see it clearly. Leaders who fall into this tap are exposed as leading with their eyes closed in a world that requires alert, “eyes-open” leadership. 

What Ethical Thinkers and Leaders Don’t Do

  • Keep using the same outdated mindset and approach as the world is changing
  • Long for past times when things were different and act as if we are still in those times
  • Encourage others to ignore change and see the world as they do
  • Make important decisions with “eyes closed” to changes in the world – which leads to unethical decisions

What Ethical Thinkers and Leaders Do

  • Acknowledge change and treat it as dynamic and constant
  • Watch for subtle and overt patterns
  • Talk about the patterns of change that they see so others can see and adapt to them
  • Make continual, incremental adjustments to adapt to observed changes

When we ignore change, we choose to become obsolete, and by making that choice, we leave the realm of ethical leadership. By embracing change, and “trimming our sails” to make incremental adjustments, we can stay in ethical waters as the tides and currents change.  

Stay tuned for Part 6! 


Click the cover to read a free preview!


©2019 Leading in Context LLC




What is Meaningful Leadership? (Part 4)

By Linda Fisher Thornton

What is Meaningful Leadership? Seeking the Truth & Excavating Grey Areas Using Ethical Values

In Part 1 of this series we looked at how leaders generate meaningful environments where others can thrive. In Part 2 we explored a leader’s own quest for authenticity. In Part 3 we looked at the role of powerful conversations and a focus on collective success. In Part 4, we’ll examine how meaningful leadership requires truth-seeking based on ethical values. 

Meaningful leadership searches for the truth in a complex world. This requires seeing the nuances and moving beyond oversimplified either/or choices. It means investing time and effort in peeling away the irrelevant and the inaccurate to get to the heart of issues.

“Truth, like gold, is to be obtained not by its growth, but by washing away from it all that is not gold.”

— Leo Tolstoy

Meaningful leadership requires being willing to live in disequilibrium, without having all the answers.

“To know, is to know that you know nothing. That is the meaning of true knowledge.”

— Socrates

On the mountains of truth you can never climb in vain: either you will reach a point higher up today, or you will be training your powers so that you will be able to climb higher tomorrow.”

— Friedrich Nietzsche

Meaningful leadership makes a lifetime commitment to learning and competence.

“Intellectual growth should commence at birth and cease only at death.”

— Albert Einstein

“Between stimulus and response there is a space. In that space is our power to choose our response. In our response lies our growth and our freedom.”

— Viktor E. Frankl

Meaningful leadership sees complex issues from multiple perspectives, including the important perspective of what is best in terms of ethical values. Failing to see issues in terms of ethical values means abandoning the guidance system of human civilization.

“The real voyage of discovery consists not in seeking new landscapes, but in having new eyes.”

— Marcel Proust

Meaningful leadership uses ethical values to understand difficult issues, digging into intent and impact and revealing the best choices for multiple stakeholders.

Meaningful leadership requires working through discomfort but it is worth the effort. Ask yourself:

  1. How carefully do I excavate complex issues before I make a decision or take a side?  
  2. How consistently do I use ethical values as the basis for excavating the grey areas?
  3. What could I do with my teams to help us all get better at basing our thinking process on ethical values?

Top 100 Leadership Blog





Click the cover to read a free preview!





Unleash the Positive Power of Ethical Leadership®

©2018 Leading in Context LLC




Leaders: Can You Control Ethics?

By Linda Fisher Thornton

The question for today is “Can we control ethics?” Leaders have tried to control ethics with compliance-based systems (based on rules and penalties) but that does not tend to inspire people to ethical action. Leaders have tried to control ethics by running a tight ship, closely managing workers, but that does not bring out the best in people and may lead to workers not caring about protecting the company’s reputation. 

How Can We “Control” Ethics?

The catch about ethical performance and action are that they are driven by a performance system, and a system cannot be “controlled” in the literal sense. Systems are complex, and one action does not necessarily generate a particular desired reaction. In other words, the performance context and leadership matter greatly in the results a company will get. 

Thinking Drives Behavior

Another complicating factor in the ethical performance system is that thinking drives behavior. Ethical thinking is a competence that many leaders have not yet mastered, and the gap is evident in the headlines about ethical scandals in the news. We cannot let reflexive thoughts drive our choices or we may only look out for our own interests and ignore a wide array of complex ethical issues. 

Does Control Have Any Place in Ethics?

I do believe that control has an important place in an ethical system. I’m talking about the important role of self-control. Self-control can be thought of as a “moral muscle” that improves with practice, according to Roy F. Baumeister

“Philosophers and psychologists have been discussing the importance of self-control for ages. Plato, for example, argued that the human experience is a constant struggle between our desire and rationality, and that self-control is needed to achieve our ideal form.”  

Kai Chi (Sam) YamHuiwen LianD. Lance FerrisDouglas Brown, Leadership Takes Self-Control. Here’s What We Know About It, Harvard Business Review

When leaders try to “control” others to manage ethics, their efforts are misplaced. Only by controlling themselves and carefully managing the ethical performance system will they be supporting ethical choices and building an ethical organization. 

Ethical leaders model self-control, putting in the effort to make tough ethical choices instead of making easy unexamined decisions.

Ethical leaders control their thoughts, intentionally aligning decisions with ethical values.

Ethical leaders control their actions, taking care that those actions are ethical and appropriate.

Ethical leaders control their tongues, aligning what they say with respect, care and inclusion. 

Leaders who commit to continual learning will see that they must

  • Support continual learning and demonstrate it for others
  • Manage their own ethics carefully and set an example for others
  • Hire ethical people
  • Manage the ethical performance system carefully, aligning expectations, training and support, feedback and rewards with ethical values

These leadership actions help create the conditions for ethical success. It all starts with the leader demonstrating self-control. 

Top 100 Leadership Blog

Special 5 Post Series Celebrating the Second Printing of 7 Lenses

Why Ethical Thinking Matters (Part 1)

Why Ethical Thinking Matters (Part 2)

Why Ethical Thinking Matters (Part 3)

Why Ethical Thinking Matters (Part 4)

Why Ethical Thinking Matters (Part 5)



Guest Interview: Stay On Top Of Your Work Podcast

By Linda Fisher Thornton

This week you can listen to a brand new interview I did with Kate Kurzawska, host of the Stay on Top of Your Work Timecamp Podcast! In the interview, I answer Kate’s top questions about ethical leadership, including these:

  • How do you lead teams ethically?
  • What should you consider when making a decision?
  • Why do people fail as leaders? 
  • What practices could help us avoid failing as leaders?
  • How do you manage the risk connected with people, with profits, with money, with every aspect of the company?
  • What’s the number one rule you couldn’t manage your work without? 

These questions are timely for leaders. Check out the answers in the podcast interview and transcript by clicking on the image above. Feel free to share your thoughts in the comments!


Special 5 Post Series Celebrating the Second Printing of 7 Lenses

Why Ethical Thinking Matters (Part 1)

Why Ethical Thinking Matters (Part 2)

Why Ethical Thinking Matters (Part 3)

Why Ethical Thinking Matters (Part 4)

Why Ethical Thinking Matters (Part 5)


Top 100 Leadership Blog


©2018 Leading in Context LLC

Do Laws Set the Standard For Ethics?

By Linda Fisher Thornton

“Do Laws Set the Standard For Ethics?” may be a simple question, but the answer is complicated. They do and they don’t set the standard. 

Laws set the MINIMUM standard for ethical behavior. This is the level that I call the punishment threshold. If your behavior drops below this level, you will be fined, sanctioned, sent to jail, or otherwise punished. The reason there are punishments when laws are violated is because they are considered the rock bottom of what we should be able to expect from people. Obviously, we don’t want everyone behaving at this level. 

Ethical values set the OPTIMAL standard for ethical behavior. They define the desired behaviors – what we want people to do. Applying ethical values requires a broad understanding of our responsibilities and a willingness to take responsibility for our role in the workplace and society. 

No one should use “following laws” as a measure of their good citizenship. It’s ethical values that are the true measure of leaders and organizations.

Top 100 Leadership Blog




Learn How to Apply all 7 Ethical Dimensions of Leadership

Includes how ethical expectations are increasing, and what you can do to stay ahead of the curve.

Click the cover to read a free preview!



Unleash the Positive Power of Ethical Leadership®

©2017 Leading in Context LLC

9 Ethical Roles: Is Your Leadership Team “All In”

By Linda Fisher Thornton

I blogged a while back about the Critical Roles of the (Ethical) CEO. I realized later that these important ethical roles apply not just to CEOs, but also to all senior leaders in an organization. And if front line leaders don’t carry these roles throughout the organization, there will be gaps in the culture. 

An ethical culture will only happen if the leadership team is “All In.” 

We should prepare leaders to take on these 9 important roles, to help them be “All In” in the quest for ethical culture building: 

Critical Roles of the Ethical Leader

Ethical Leadership Role Model

High Level Trust-Builder

Champion For Ethical Values

Ethical Prevention Advocate

Highest Leader Accountable For Ethics

Accountability Consistency Monitor

Ethics Dialogue Leader

Ethical Decision-Making Coach

Ethical Culture Builder

Through these important roles, leaders communicate, model and coach ethical thinking and action. That process increases the ethical capability of the organization over time, protects it from problems, and keeps the work environment positive.

Is your leadership team “All In” in taking on these roles and championing ethics throughout the organization? Help each leader develop the skills and confidence to handle these important roles. 

Top 100 Leadership BlogNEW Leadership Webinars –  Unleash the Positive Power of Ethical Leadership!
6/8/17 – Communicating About Ethical Values: How To Talk About What Matters
7/11/2017 – Developing Leadership That Inspires




Ethical Leaders See Their Choices Through All 7 Lenses

Includes case examples and questions.


Click the book cover for a preview.



Unleash the Positive Power of Ethical Leadership®

©2017 Leading in Context LLC


117 Trends to Watch in 2017

By Linda Fisher Thornton

There are many changes underway that will impact your leadership and your business this year. Adapting to them will require shifts in direction and focus, while staying grounded in positive ethical values. Get settled in with your favorite morning brew and review these trend reports to see what you can expect in the New Year.

117 Trends That Should be on Your Radar in 2017:

The Consumer Sector in 2030: Trends and Questions to Consider, McKinsey & Company

10 Workplace Trends You’ll See in 2017, Forbes.com

7 Leadership Development Trends, Forum

5 Consumer Trends for 2017,Trendwatching.com

Health and Wellness the Trillion Dollar Industry in 2017: Key Research Highlights, Euromonitor International

26 Disruptive Tech Trends For the Rest of the Decade, Brian Solis

Future State 2030: The Global Megatrends Shaping Governments, KPMG.com

The four key consumer trends for 2017, BlueNotes, anz.com

7 Technology Trends That Will Dominate 2017, Forbes.com

The Future of Luxury: Five Trends Reshaping Luxury Consumerism in 2017 and Beyond, Trendwatching.com

5 Digital Marketing Trends in 2017 You Need to Prepare for Now, IBM THINKMarketing

10 HR Trnds You Will See in 2017, Successories.com

As we approach 2017, be sure your leadership team is ready for what’s ahead.

Learn how to adapt your leadership to global trends: Read 7 Lenses (preview below).

Top 100 Leadership Blog




Prepare Your Leaders For Ethical Leadership Future – Help Them Learn To See Through The 7 Lenses®. 

Includes case examples and questions.

Click the book cover for a preview.




Unleash the Positive Power of Ethical Leadership®

©2016 Leading in Context LLC

Prevention or Cure? Your Choice


By Linda Fisher Thornton

Senior leadership teams and boards have a choice. In their ethics strategies, they can focus on either prevention or cure.

The cure approach is reactive and messy. You do the bare minimum required by law, wait for something bad to happen, and scramble to do damage control. Then you build an ethical support system (perhaps at the insistence of a regulatory body) to prevent it from happening again.

The prevention approach is proactive and positive, and it helps prevent those messy problems. You build the ethical support system up front, while things are going well.

Taking the “cure” approach seems easier when everything is going well, but all it takes is one highly visible mistake to pull the organization down in every way (in the media, in the stock market, in the eyes of customers, employees and partners…).

Here’s the most interesting thing I’ve discovered – Both the prevention and cure approaches require building an infrastructure that supports ethics in the organization. In the cure approach you choose to do it in the public eye, possibly under court supervision, while bleeding profusely from taking a hit to your credibility. In the prevention approach, you choose to do it now to prevent bleeding profusely in the future. 

Why should we choose prevention? It’s positive. Leading with positive ethical values builds trust and brings out the best in people, which brings out the best in the organization, which leads to great results. The cure approach leads to negative front page headlines, a tarnished reputation and poor organizational results. 

Prevention or Cure? Your Choice.

Top 100 Leadership Blog




Prepare Your Leaders For Ethical Leadership Future – Help Them Learn To See Through The 7 Lenses®. 

Learn how ethical expectations are increasing, and what you can do to stay ahead of the curve.  

Click the cover to read a free preview!



Unleash the Positive Power of Ethical Leadership®

©2016 Leading in Context LLC



5 Signs Your Culture is FAILING


By Linda Fisher Thornton

Building a positive ethical culture is a long-term process. It involves much more than just company trappings and perks – leaders must make a commitment to people and to creating a positive work space. When things seem to be going well, it’s easy to miss signs that the culture may be off track.

Mistakes slow our culture building progress, and we may lose ground if they are not fixed quickly. Have you seen signs of any of these culture-eroding problems in your organization?

5 Signs Your Culture is FAILING

  1. Closed (Lack of Transparency, One-Way Communication)
  2. Behind the Times (Failing to Stay Competent, Not Adapting to Change)
  3. Aiming For Minimum Standards (Focusing On Laws Instead of Values))
  4. Toxic (Allowing Teasing, Bullying and Other Negative Behaviors)
  5. Loose (Performance Standards and Values Are Not Enforced)

If you see culture warning signs like these, address them quickly. If left unchecked, they unravel the fabric of the culture, leaving holes that can lead to ethical problems.

Top 100 Leadership Blog




Prepare Your Leaders For Ethical Leadership Future – Help Them Learn To See Through The 7 Lenses®. 

Click the cover to read a free preview!




Unleash the Positive Power of Ethical Leadership®

©2016 Leading in Context LLC



The Triple Bottom Line Is Just The Beginning

By Linda Fisher Thornton

Many organizations are still talking about the triple bottom line (Profits, People, Planet) as if it’s the gold standard for ethical business. 

While it’s a great improvement over focusing on profit alone, the triple bottom line doesn’t reflect the current expectations of customers, employees and global markets. 

Business leaders are expected to think beyond simple profits (how they benefit) to consider what happens to their many stakeholders. The Profit, People, Planet concept, a popular construct for understanding ethical business, doesn’t cover all of the bases.

For example, the Triple Bottom Line model excludes:

  • honoring laws and regulations
  • demonstrating moral awareness, character and integrity
  • contributing to communities, and 
  • working to ensure a good life for future generations

In the book 7 Lenses, I propose a model for talking about ethical leadership that goes well beyond the Triple Bottom Line to include seven different aspects of responsible business leadership. 

When we look at ethical dilemmas using all 7 Lenses, we get a kaleidoscopic view of what it means to be a responsible leader in a global society. If you want to understand how well you and your organization are leading, don’t stop at the Triple Bottom Line. Take a look through all 7 Lenses.

Yes, Profit, People and Planet are included in the 7 Lenses. But there’s much more to consider. Let’s stop talking about just three parts of ethical responsibility, and let’s talk about the whole picture.


Top 100 Leadership Blog




Prepare Your Leaders For Ethical Leadership Future – Help Them Learn To See Through The 7 Lenses®. 

Includes case examples and questions.

Click the Book Cover For a Preview!




Unleash the Positive Power of Ethical Leadership®

©2016 Leading in Context LLC

Reader Question: Why Did You Include Profit as One of the 7 Lenses?

7 Lenses

By Linda Fisher Thornton

Recently, a 7 Lenses reader told me she loved my leadership book but she had one question – “Why did I include Profit in the 7 Lenses?”  

This is a question that has come up before, so I will answer it in today’s post.

Profit is Included in the 7 Lenses® of Ethical Responsibility Because:


  • I wanted to help leaders get past thinking that profit and proactive ethics are mutually exclusive.


  • I wanted to help leaders move beyond the Triple Bottom Line (Profit-People-Planet) which many people have mistakenly interpreted as the full scope of ethical business responsibility.


  • I wanted to help leaders realize that Integrity, Profitability, Sustainability and Community Service can be accomplished simultaneously.


  • I wanted leaders to see all the dimensions of ethical responsibility that they would be missing if they stopped after considering profit alone. 

The question about profit’s place in ethical leadership is a good one. At its best, ethics requires setting aside concerns about money and personal gain and doing what is best for others.

But business leaders also have to keep their organizations afloat, and that requires thinking about money.

Have you read 7 Lenses yet? What are your thoughts about its holistic approach to balancing ethics and profit?



Top 100 Leadership Blog




Prepare Your Leaders For Ethical Leadership Future – Help Them Learn To See Through The 7 Lenses®. 






Unleash the Positive Power of Ethical Leadership®

©2015 Leading in Context LLC






5 Things It’s Safe to Say To An Ethical Leader

By Linda Fisher Thornton

5 Leaf Clover

St. Patrick’s Day is coming up, and today I offer some food for thought (with a 5-leaf clover thrown in).

You would need the 5-leaf clover pictured above to keep you out of trouble if you were to say these things to someone without strong ethical leadership. But these 5 things are pretty safe to say to an ethical leader.

5 Things It’s Safe to Say to An Ethical Leader


1. Just be yourself.

2. Do whatever it takes to get the job done.

3. Take whatever you need.

4. Let me know what I can do to help.

5. Do what you think is right.


Ethical leaders have their own internal moral compass and an awareness of the ethical impact of their choices. You can trust them to make decisions that honor people, laws, the environment and workplace boundaries. When you tell them to “just be themselves” or “do what you think is right” you can be confident that they will consider the ethical impact of their behavior and make responsible choices.

What would you add to this list?


For more, see Linda’s book 7 Lenses and the 21 Question Assessment: How Current is My Message About Ethics?

7 Lenses is a Bronze Axiom Business Book Award Winner in Business Ethics41cEVx-Tu4L._SY344_BO1,204,203,200_
2014  Bronze Axiom Business Book Award Winner 
About 7 Lenses
Info@LeadinginContext.com  @leadingincontxt  @7Lenses

© 2013 Leading in Context LLC 


10 Thinking Traps (That Ethical Leaders Avoid)

Avoid These 10 Thinking Traps

What are some of the thinking traps that we fall into as leaders? I’m not referring to “correlation versus causation” and other logical reasoning problems. There are some common ways of thinking about business leadership that cripple our effectiveness and undermine our ethics. These misconceptions should have important names that reflect the wide swath of negative impact that they cause in organizations.

Here are 10 types of flawed leadership thinking that I have seen, with my own tongue-in-cheek descriptive names for them…

The message? Ethical leaders avoid these 10 types of flawed thinking.

Which one of these is your favorite? My favorite is #10.


For more, see Linda’s book 7 Lenses and the 21 Question Assessment: How Current is My Message About Ethics?

7 Lenses is a Bronze Axiom Business Book Award Winner in Business Ethics41cEVx-Tu4L._SY344_BO1,204,203,200_
2014 Axiom Business Book Award Winner 
About 7 Lenses
Info@LeadinginContext.com  @leadingincontxt  @7Lenses

© 2012 Leading in Context LLC 

What is Conscious Capitalism?

By Linda Fisher Thornton

What is Conscious Capitalism?

In last week’s post, I explored how Ethics Means Acting Beyond Self Interest. This week, I’ll explore the same question at the organizational level.

What are an organization’s ethical responsibilities? How is conscious capitalism a way to understand them?

Ethical Leadership is to the Moral Leader as Conscious Capitalism is to the Moral Company 

While ethical leadership is the term we use to describe what a moral leader does, conscious capitalism is a term that describes what a moral company does. According to BBC News E-Cyclopedia, “conscious capitalism stands for a more moral approach to what is often seen as ‘the dirty business of business.’” (Cited in Conscious Capitalism: Dirty Business No More by Ramla at NextbyRamla.Blogspot.com)

Conscious capitalism involves thinking beyond self-interests, demonstrating care for stakeholders at the global level, using a long-term time orientation and seeing the company’s role in the world through a systems view.

Taking A Systems View on the Moral Responsibilities of Business

According to Anne Federwisch,  Markkula Center for Applied Ethics, Santa Clara University in Corporate Moral Responsibility and The Ethics of Product Usage … the idea of moral responsibility has been expanding over the years.”  While businesses that followed laws used to be considered “good,” there is now so much more that they need to do in order to be considered an ethical business.

According to John Mackey, CEO of Whole Foods, quoted in A Case for Conscious Capitalism: Conscious Leadership Through the Lens of Brain Science, by Pillay and Sisodia in the Ivey Business Journal, “Conscious Capitalism is a philosophy of doing business that incorporates the principles of higher purpose (beyond profit maximization), stakeholder interdependence (rather than shareholder centricity), conscious leadership (instead of command-and-control or “carrots and sticks”) and conscious culture (in place of bottom-line obsession).”

When we lead with conscious capitalism, we assume responsibility for our impact on global markets and quality of life in addition to our impact on local communities.

“Conscious Capitalism stresses the importance of viewing stakeholders as interconnected and interdependent. All stakeholders – employees, customers, suppliers, investors, and community members – are regarded as important in their own right (not just as a means to better business results).”

“Conscious Capitalism® is a philosophy based on the belief that a more complex form of capitalism is emerging that holds the potential for enhancing corporate performance while simultaneously continuing to advance the quality of life for billions of people. The conscious capitalism movement challenges business leaders to rethink why their organizations exist and to acknowledge their companies’ roles in the interdependent global marketplace. ”

What is Conscious Capitalism? Conscious Capitalism, Inc., consciouscapitalism.org

In conscious capitalism, we don’t have to choose between caring about our business and caring about society. In an interview with Tom Palmer of Atlas Network, John Mackey explained that:

“A false dichotomy is often set up between self-interest, or selfishness, and altruism. To me it is a false dichotomy, because we’re obviously both. We are self-interested, but we’re not just self-interested. We also care about other people. We usually care a great deal about the well being of our families. We usually care about our communities and the larger society that we live in. We can also care about the well being of animals and our larger environment. We have ideals that motivate us to try to make the world a better place… I think that capitalism and business should fully reflect the complexity of human nature.”

What are the Benefits of Conscious Capitalism?

What are the benefits of thinking about and implementing business in a conscious way? How does conscious capitalism help businesses succeed in the global marketplace?

While conscious capitalism benefits people and communities, there are also clear benefits for the businesses that embrace this philosophy, including:

1. Better Financial Performance

“The pragmatic value of conscious capitalism is underscored by the fact that companies that adhere to these principles outperformed the market by a 9 to 1 ratio over a 10 year period.”

A Case for Conscious Capitalism: Conscious Leadership Through the Lens of Brain Science, by Pillay and Sisodia in the Ivey Business Journal

2. Relationships and Synergies for the Long Term

He (co-CEO John Mackey, Whole Foods) also spoke about the virtues of being generous with vendors, noting that cultivating strong relationships with suppliers pays off when times become difficult. “Business is not a zero-sum game,” he said. “It is in fact all about deriving value from synergies.”

Mark Hamstra, Whole Foods Cites Benefits of Conscious Capitalism, supermarketnews.com

“Another result is long-term trusted relationships with suppliers, consistent with The Integrity Chain, which is more profitable for both parties.”

4 Tenets of Conscious Capitalism, ctsmithiii.wordpress.com

3. Stakeholder and Employee Engagement

“A compelling sense of purpose can create a high level of engagement by the stakeholders and generate tremendous organizational energy.”

Mark Hamstra, Whole Foods Cites Benefits of Conscious Capitalism, supermarketnews.com

“The result of this is empowered employees who we know work harder, are more creative, care more and are responsible for driving greater customer experiences.”

CTSmithIII, 4 Tenets of Conscious Capitalism, ctsmithiii.wordpress.com

4. Shared Meaning and Purpose

“I’m absolutely confident that practicing the principles of Conscious Capitalism brings both a deeper sense of meaning and purpose to your employees (and customers), as well as higher financial returns in the long run. It provides an authentic context to the “story of us,” the fact that business is about relationships, about creating value and not extracting value from those relationships.”

Doug Rauch, former President of Trader Joes and CEO of Conscious Capitalism, Inc.  quoted in Conscious Capitalists Share Their Smarts, monkeydish.com

5. Increased Innovation and Trust

“The benefits far outweigh this challenge. Employee morale and engagement increase, innovation flourishes and the principles of your brand relationship with consumers, namely trust, is reinforced by living core values that align with your consumers’ own values. We feel a remarkable sense of duty and accomplishment in building a better business model and caring today for seven generations of tomorrow.”

 John Replogle, President and CEO of Seventh Generation, quoted in Conscious Capitalists Share Their Smarts, monkeydish.com

 Doing “Good” Is Its Own Reward

Conscious capitalism is the view that we, as business leaders, can make money and make the world a better place at the same time. This is not an unrealistic dream – this is a new way of leading that an increasing number of companies are choosing. And those leaders choosing conscious capitalism are finding out that the old saying is true – that doing “good” is its own reward.

Questions for Discussion:

1. Are we leading in ways that make us part of the global conscious capitalism movement?

2. In what ways do we enhance lives and communities in the course of our business?

3. How could we better demonstrate systems thinking and a long-term view?

leadingincontxt Twylah Fan Page

%d bloggers like this: