By Linda Fisher Thornton Consumers are seeking brands that support well-being, sustainability and social justice, realizing that brands that care about these things are more likely to have the best interests of consumers and society at heart. Brands will be well served to assess their alignment between values, culture and strategy.
Tag: Strategy
The Bottom-Line Benefits of Sustainability (Written By a CFO)
Selling the sustainability mindset within your organization may require some preparation and persistence. Not all C-suite leaders may be convinced that sustainability will pay off for the company in the long run, and CFOs may be particularly hard to convince. Kurt Kuehn…
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100 Trends to Watch for 2010
Review over 100 trends that will impact your business in 2010 to 2040 and beyond: JWT's 100 Things to Watch in 2010 is an eyeopener! Crucial Consumer Trends for 2010 are posted on the LeadershipNow Leadingblog. 3 Powerful Social Good Trends at Mashable.com The Future of…
Executive Questions for 2010
The Harvard Business Review website has an interesting blog entry by Melissa Raffoni this week. It details common characteristics of executives that she thought performed well and didn't perform as well, and includes a list of strategic questions that we all…
Chief Human Resources Officer is Business Strategist
Chief HR Officers are playing key strategic roles in businesses now, including helping the organization manage risks and priorities, and finding and engaging the talent needed to meet business goals. This informative report from Deloitte describes the role as that of both strategist and steward:…
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Leading in Context 