Is Spam An Ethical Red Flag?

20131120_112448

By Linda Fisher Thornton

Consumers expect companies to respect boundaries. That allows them to live happy and meaningful lives without intrusion from companies that want them to “buy right now.”

Spam Violates Ethical Boundaries

When people get spam mail, email or blog comments, do they rush to click on the websites or buy the items advertised? Probably not. The reasons are a complex mix of changing expectations and higher ethical standards for business:

  • A barrage of unwanted information violates the boundary of respect for people’s time and space.
  • Sustainability is important, and fat envelopes with unwanted offers use up natural resources. 
  • Spam signifies that the organization is willing to do whatever it takes to get your business, making savvy consumers wonder “What else are they doing that isn’t good?”

Spam senders conveniently ignore information and privacy boundaries  – they do not honor people’s right to seek out the information they want, instead pushing the information they want people to haveThe privacy boundary is also a major issue in the discussion about technology-enabled smart marketing based on what people have viewed in the past.

Spam Creates a False Sense of Urgency

The spam that I see is generally for optional luxury goods. With these goods, the sender is trying to create a need and not fulfill one. Lauren Bloom describes how that can make us feel in The Ethics of Spam“There’s something sadly dehumanizing about all that in-your-face advertising.  If I’m really a valued customer, why are you pushing me to buy things I don’t want or need?”

Responsible Selling is Respectful

I realized when thinking about this problem, that I’ve never seen spam from a human rights organization. Why not? Perhaps companies that work based on positive ethical values care about their reputations, and realize that spam is not responsible.  Maybe they realize that people are less likely to buy from spammers. Responsible selling requires a respectful approach. As ethical expectations have increased, so have consumer reactions and legal penalties. 

How does spam inform us? Perhaps it is a red flag – not telling us to “purchase this product right now” but telling us that a company has questionable ethics.

Top 100 Leadership Blog

axiombronze

 

 

Prepare Your Leaders For Ethical Leadership Future – Help Them Learn To See Through The 7 Lenses®. 

Learn how ethical expectations are increasing, and what you can do to stay ahead of the curve.  

Click the cover to read a free preview!

 

LeadinginContext.com  

Unleash the Positive Power of Ethical Leadership®

©2016 Leading in Context LLC

 

 

About Linda Fisher Thornton
Linda Fisher Thornton is Founder and CEO of Leading in Context, and author of the award-winning book 7 Lenses. She teaches as Adjunct Assoc. Prof. for University of Richmond SPCS. She is leading a movement to help leaders and organizations Unleash the Positive Power of Ethical Leadership.

Join the Conversation!

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: