Building an Ethical Culture (Part 2)

By Linda Fisher Thornton

One of my favorite concepts for understanding how social media is changing the visibility of organizational culture is Trendwatching.com’s report Glass Box Brands. As Trendwatching.com eloquently explains, “In an age of radical transparency, your internal culture is your brand.” The key point I take away from this important report is that we can no longer assume that our culture is private. In fact, it’s completely public and it defines our brand.

Your Culture is Not Private

Any barriers that used to protect our culture from the public eye have vanished. With nothing standing between our culture and the public eye, if we want to protect our brand value, we need to carefully tend our culture. Since we know that our culture is no longer a secret, what does that mean in terms of ethical culture building? That means our ethical choices define our ethical brand value. If we don’t carefully tend our ethical culture, we could develop a bad ethical reputation.

Nurturing an Ethical Culture

Today I’m sharing some of my favorite posts about how to build and protect an ethical culture:

5 Reasons Ethical Culture Doesn’t Just Happen

Leaders Are Culture Caretakers: 10 Actions For Success

5 Signs Your Culture is Failing

40 Ethical Culture Gaps to Avoid

40 Ways to Build an Ethical Culture (An Ethical To Do List)

7 Questions For Ethical Culture Building

13 (Culture-Numbing) Side Effects of Toxic Leadership

How to Build an Ethical Culture

We’re going to need a plan for how to respond with urgency to this inside-out culture transparency that brings our ethical choices into clear view. Stay tuned for more posts in this series.