Sustainable Everything: What C-Suite Leaders Need to Know About the New Thinking

The Sustainability Mindset Crosses Industries and Disciplines

The growing sustainability mindset is not industry-specific or topic-specific. It is showing up in industries as diverse as foods, construction and social media. It reflects a concern for reducing the use of new materials, and for limiting long-term impact on the environment.

In an interconnected global economy, people are becoming more and more "Leading Ethically" "Ethical Leadership" "Context"aware of the impact of business greed, overconsumption and pollution on our health and well-being. They are scaling back and choosing more responsibly when they do buy.

While some industries are tending to dismiss this change in consumer behavior as a trend that will pass, others have realized that the movement is deeply rooted and that they will be at a competitive disadvantage if they don’t respond.

Sustainable Business Leadership and Integrity

People who are leading a business that is becoming more sustainable are presumably also working toward living sustainably. Making day-to-day changes and achieving a sustainability mindset is a challenging leadership responsibility and involves continuous learning and improvement (See Sustainability is a Mindset, Not a Job).

Broadly, the sustainable movement involves thinking longer-term and being more careful to avoid unintended consequences and harm (See  Five Unintended Consequences of Linear Problem-Solving).  Here is a sampling of the sustainability trends. Feel free to comment to share other sustainability trends not listed here.

Sustainable Living                         Sustainable Business

Sustainable Development          Sustainable Energy

Sustainable Design                        Sustainable Construction

Sustainable Foods                         Sustainable Health

Sustainable Social Media            Sustainable Consumption Listings for Sustainable

Questions to Consider

1. How can I adapt my business practices to meet the new consumer’s need for sustainable everything?

2. How can my company become an industry leader and set an example for others to follow?

3. Sustainable practices are now considered the standard mode for many of today’s consumers. Thinking ahead, are we making changes as quickly as we need to? Are we staying competitive?



For more, see Linda’s book 7 Lenses and the 21 Question Assessment: How Current is My Message About Ethics?
  7 Lenses is a Bronze Axiom Business Book Award Winner in Business Ethics41cEVx-Tu4L._SY344_BO1,204,203,200_
  2014 Axiom Business Book Award Winner 
  About 7 Lenses  @leadingincontxt  @7Lenses

© 2010 Leading in Context LLC 

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