By Linda Fisher Thornton
One of my favorite concepts for understanding how social media is changing the visibility of organizational culture is Trendwatching.com’s report Glass Box Brands. As Trendwatching.com eloquently explains, “In an age of radical transparency, your internal culture is your brand.” The key point I take away from this important report is that we can no longer assume that our culture is private. In fact, it’s completely public and it defines our brand. Any barriers that used to protect our culture from the public eye have vanished.
With nothing standing between our culture and the public eye, if we want to protect our brand value, we need to carefully tend our culture. Since we know that our culture is no longer a secret, what does that mean in terms of ethical culture building? That means our ethical choices define our ethical brand value. If we don’t carefully tend our ethical culture, we could develop a bad ethical reputation.
Today I’m sharing some of my favorite posts about how to build and protect an ethical culture:
We’re going to need a plan. We need to respond with urgency to this new inside-out culture transparency that brings our ethical choices into clear view.
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