By Linda Fisher Thornton
After taking the Leading in Context website and branding back to the drawing board, this week I’m delighted to introduce the Leading in Context® Website version 2.0. The new website features:
- A theme and focus on bringing out the best in leaders and organizations through ethical leadership
- A new company logo
- My Manifesto – a compelling statement of my beliefs about responsible leadership, designed to fuel the movement toward intentional and proactive ethical leadership (please pass it on!)
- An announcement of my new leadership book coming out in paperback and digital versions this fall (more about this soon!)
Why did I do a complete website makeover? I didn’t think that the Leading in Context website adequately conveyed the positive power of ethical leadership. It didn’t place a stake in the ground and say “this is what I believe” and it may not have inspired you to take action… I hope that you will find that the Leading in Context website version 2.0 is a clear call to action.
I strongly believe that ethical leadership brings out the best in people and organizations. I have believed that for many years, and the current research only confirms what many of us have known all along. Ethical leadership is not just a good practice – when consistently applied it also propels people and organizations forward in many positive ways:
- It releases productivity and energy toward good work
- It creates the kind of culture where people feel valued and can bring their energy and their best ideas to work
- It helps leaders and organizations compete and succeed in a crowded global marketplace
- It appeals to ethically-aware consumers
- It brings out the best in individuals, and that brings out the best in organizations
Join the movement to Unleash the Positive Power of Ethical Leadership™
Read the statement of belief at LeadinginContext.com/Manifesto. Take the intentional journey to becoming the best leader you can be. Inspire your organization to release its potential through ethical leadership. Spread the word.
For more, see new book 7 Lenses and the 21 Question Assessment: How Current is My Message About Ethics?


© 2013 Leading in Context LLC
Thank you Mark! I believe that employers will understand it better in the coming years as they see the business advantages of proactive ethical leadership. Thanks for being part of the movement…
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Congratulations on the Web site redesign. Can’t agree with you more that good ethical leadership brings out the best in people. Wish more employers understood that.
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